The automotive smart display market is projected to grow from USD 7.2 billion in 2020 to USD 10.9 billion by 2025, at a CAGR of 8.8% during the forecast period. Increasing focus on in-vehicle experiences and growing demand for connected vehicles would drive the adoption of automotive smart displays during the forecast period.
Some of the key players in the automotive smart display market are Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), and Yazaki (Japan). New product developments, expansions, collaborations, and supply contracts are the key strategies adopted by these players to gain traction in the automotive smart display market.
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Robert Bosch GmbH (Bosch) is a leading player in the automotive smart display market offering digital instrument clusters, central displays, passenger displays, and control and interaction elements. In August 2019, Bosch launched a 3D display that uses passive 3D technology. The display product uses passive 3D technology to generate a realistic three-dimensional effect that allows visual information to be grasped faster than when displayed on conventional screens. It works without additional features, such as eye tracking or 3D glasses.
Continental offers products such as center stack, display solutions for rear-seat passengers, HUDs, and instrument clusters under the Interior business segment. In June 2019, Continental AG and Leia Inc. collaborated to work together to bring third dimension into upcoming automotive vehicles, with unprecedented quality. Lightfield displays are the next generation of a medium, allowing not only the comfortable perception of 3D depth, but also the rendering of highlights, sparkles, and other complex light effects.
Panasonic is another key player in the automotive smart display market. The company offers infotainment systems, cockpit systems, and HUDs under the automotive business segment. Panasonic uses the HMI (Human Machine Interface) technology in its smart display products. In May 2018, Panasonic Corporation announced the production of the Skip Generation (SkipGen) IVI platform integrated with Android 9.0. The integration of this technology will enable faster integration HMI response time, more vehicle system integration, and the ability to add a digital cluster, which is supportive of Google Automotive Services (GAS).
Automotive Smart Display Market by Application, Display Size (<5”, 5”-10”, >10”), Display Technology (LCD, TFT-LCD, OLED), Autonomous Driving (Semi-autonomous, Autonomous), Electric Vehicle, Vehicle Class, Vehicle Type, Region - Global Forecast to 2025
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