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Market Leader - Smart Display Market

The smart display market for automotive is projected to grow at a CAGR of 12.77% during the forecast period, to reach USD 9.80 billion by 2022. The market growth is driven by factors such as rising demand for in-vehicle comfort and convenience features, growth in the connected vehicles, integration of smartphones with vehicles, and the development of autonomous vehicles.

New product launch is the key strategy adopted by major players to gain traction in the market. In 2016, Panasonic Corporation (Japan) developed a liquid crystal display (LCD) panel with a hybrid cell structure that improves the contrast of the display by 600 times of conventional LCD displays. This technology enhances the visibility by making dark objects darker and bright objects brighter. It also provides design flexibility of automotive displays. Likewise, Delphi Automotive PLC (U.K.) has developed a 3D cluster, called as multi-layer display. This allows a dynamic customization of in-vehicle displays and offers a visual experience.

The second most widely followed strategy by market players is agreements and partnerships. In 2016, Ficosa International S.A. (Spain) and Panasonic Corporation (Japan) co-developed an interior smart rear view mirror that incorporates an electronic toll function, allowing for an automatic payment of roadway tolls without halting the vehicle. Other companies that adopted this strategy include Visteon Corporation (U.S.), Gentex Corporation (U.S.), Continental AG (Germany), and Denso Corporation (Japan).

The smart display market for automotive is dominated by a few global players and comprises several regional players. The key market players are Robert Bosch GmbH (Germany), Continental AG (Germany), Panasonic Corporation (Japan), and Denso Corporation (Japan).

Robert Bosch GmbH (Germany) is a leading player in the smart display market. The company manufactures and distributes smart display automotive applications such as navigation and infotainment systems, driver information systems, driver assistance systems, connectivity solutions, coach multimedia and navigation systems, and coach LCD monitors. The company manufactures varied applications for light duty and heavy duty vehicles. The key strategy followed by the company is winning supply contracts. In November 2015, the company started supplying its instrument cluster for the new Audi TT’s virtual cockpit display system. Bosch’s advanced instrument cluster integrates all the instrument, navigation, and multimedia functions into a single platform right in front of the driver’s field of vision. The advanced instrument cluster has a thin-film transistor (TFT) display that offers higher resolution, contrast, and luminous intensity.

Continental AG (Germany) specializes in manufacturing various automotive display applications and human machine interfaces. The company has adopted the strategy of new product development to increase its share in the smart display market for automotive. In 2016, Continental AG developed a TFT instrument cluster with higher contrast ratios and wider viewing angles that recognizes human machine interactions in a more convenient manner.

Related Reports:

Smart Display Market for Automotive by Application, Display Size (3”-5”, 6”-10”, & >10”), Display Technology (LCD, TFT-LCD, & Other Advanced Technologies), Level of Autonomous Driving (Conventional & Semi-autonomous), Vehicle Type, and Region - Global Forecast to 2022

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