Smart Shopping Cart Market

MarketsandMarkets: The smart shopping cart market is projected to grow from USD 326.0 million in 2025 to USD 1,423.1 million by 2030 at a CAGR of 34.3% during the forecast period.

The smart shopping cart market growth is primarily driven by the escalating demand for an enhanced and frictionless customer shopping experience. Consumers increasingly expect the convenience and speed of online shopping to translate seamlessly to physical stores, demanding faster checkouts, personalized interactions, and an intuitive way to manage their shopping lists. Smart carts directly address these evolving expectations by offering real-time basket totals, displaying tailored promotions, and providing the capability to bypass traditional checkout lines. This significantly improves customer satisfaction and streamlines the in-store experience, driving strong adoption among forward-thinking retailers aiming to differentiate their physical retail offerings and capture a digitally savvy customer base.

Various globally established players, such as Caper (US), SuperHii (China), Retail AI (Japan), Amazon (US), and Shopic (Israel), lead the smart shopping cart market. These players have adopted various growth strategies, such as partnerships, agreements, collaborations, product launches/enhancements, and acquisitions, to expand their footprint in the enterprise AI and generative applications market.

To know about the assumptions considered for the study download the pdf brochure

In July 2025, Instacart announced a pilot deployment of its AI-powered smart shopping carts, called Caper Carts, at Wegmans’ Dewitt store in Syracuse, New York, marking the first use of Caper Carts in a Wegmans location.

Amazon

Amazon, a global e-commerce and cloud computing giant, has strategically positioned itself in the smart shopping cart market through its Amazon Dash Cart solution, which integrates advanced artificial intelligence, computer vision algorithms, and sensor fusion technology to enable cashier-less checkout experiences at its owned retail locations, including Whole Foods Markets and Amazon Fresh stores. As a market leader with significant technological resources and infrastructure, Amazon leverages its existing ecosystem, which encompasses app integration, payment systems, and loyalty programs, to develop and deploy proprietary smart cart technology. The company’s strategic approach prioritizes frictionless shopping experiences while collecting valuable first-party customer data, with a notable transition from expensive “Just Walk Out” ceiling camera technology to more cost-effective and scalable smart cart deployments that expand beyond Amazon-owned retail environments to third-party retailers seeking intelligent shopping solutions.

Caper

Caper by Instacart, operating as a subsidiary of Instacart following the company’s acquisition of Caper technology in 2021 for approximately USD 350 million, represents a next-generation smart shopping cart solution specifically developed for grocery retailers seeking to enhance customer experience and streamline checkout operations through advanced AI-driven item recognition and real-time engagement capabilities. Caper’s role in the market centers on providing AI-powered item recognition using advanced computer vision and sensors integrated into modular hardware, deployable across diverse retail environments. This creates retail media network monetization opportunities while integrating seamlessly with loyalty program infrastructure. The company has achieved significant market penetration through aggressive retailer partnerships, expanding from approximately 20 locations in 2022 to nearly 100 cities across 15 states by 2025, establishing a presence with major retailers including Kroger, Schnucks, Coles, Wakefern-affiliated stores, and, most recently, Wegmans, positioning Caper as a market leader in North American smart shopping cart adoption.

Market Ranking

The smart shopping cart market is consolidated, with five main players collectively holding a 68.0-78.0% share of the total market. Leading players, including Caper, SuperHii, Retail AI, Amazon, and Shopic, dominate the market through their comprehensive smart cart solutions, which integrate advanced AI, computer vision, and payment systems, supported by robust cloud and edge computing architectures. These companies provide comprehensive hardware and software platforms that enable seamless shopping experiences. For instance, Amazon directly offers its Dash Cart as part of its "Just Walk Out" retail solutions, leveraging its extensive AI and cloud infrastructure. Instacart, through its acquisition of Caper AI, offers AI-powered smart carts that enable real-time item recognition and in-cart payment. Other innovators, such as SuperHii and Shopic, also focus on developing end-to-end intelligent carts, equipping them with onboard AI processors, touchscreens, and connectivity solutions to enhance the in-store shopping experience and provide valuable analytics to retailers.

These leading companies continue to invest heavily in on-cart edge AI for instant product identification, advanced sensor fusion for loss prevention, and seamless integration with store management systems. They are also focusing on robust cybersecurity frameworks to ensure transaction security and data privacy. As retailers increasingly adopt automation for checkout, inventory management, and customer engagement, these smart cart providers are expected to lead the next wave of innovation by offering integrated, intelligent shopping solutions that deliver real-time insights and automate customer journeys.

Related Reports:

Smart Shopping Cart Market by Cart Type (Fully Integrated Carts, Retrofit Kits), Application Area (Shopping Malls, Supermarkets), Mode of Sale (Direct, Distributor) - Global Forecast to 2030

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA : 1-888-600-6441
sales@marketsandmarkets.com