HOME Research Insight New Product Launches and Partnerships are the Two Major Strategies Adopted by the Players to Achieve a Strong Foothold in the Smart Stadium Market

New Product Launches and Partnerships are the Two Major Strategies Adopted by the Players to Achieve a Strong Foothold in the Smart Stadium Market

The smart stadium market is expected to grow at a high Compound Annual Growth Rate (CAGR) owing to factors such as huge investments by stadium owners to offer a rich customer experience, increased adoption of Internet of Things (IoT) for the efficient management of stadium infrastructure, and need for modernization of the network and telecom infrastructure.

The major players in the smart stadium market include Huawei Technologies Co. Ltd. (China), Intel Corp. (U.S.), NEC Corp. (Japan), Cisco Systems, Inc. (U.S.), International Business Machines Corporation (U.S.), Fujitsu (Japan), Johnson Controls (U.S.), Tech Mahindra Ltd. (India), Volteo (U.S.), and GP Smart Stadium (the Netherlands). These players have adopted various growth strategies, such as expansions, acquisitions, partnerships, joint ventures & collaborations, and new product launches. New product launches and partnerships are the two major strategies adopted by the players to achieve a strong foothold in the smart stadium market.

In April 2016, Huawei launched an indoor connected solution, especially targeted for indoor venues and stadium. This will assist operators in improving both indoor user experience and Return on Investment (RoI), along with increasing indoor digital transformation. It will also help operators explore new opportunities for increasing revenue by providing value-added services. In October 2015, Huawei and Infosys formed a partnership to jointly offer a smart stadium solution that would provide high-speed internet access and smart services for users in stadiums. In this joint solution, Huawei would provide Wireless Local Area Network (WLAN) network infrastructure whereas Infosys would offer a service and operational platform.

 In September 2016, Cisco released the new version of Cisco StadiumVision. This solution supports 4K videos and its improved virtual ribbon board synchronization StadiumVision 4.1 version provides high-definition display throughout the stadium that will enhance the sports viewing experience. Additionally, in February 2015, Cisco became the Technology Partner of the National Basketball Association (NBA), a professional basketball league in North America, to feature its Cisco Connected Sports solutions that would increase the fansí engagement inside the stadium. Cisco has also been actively collaborating with the clubs and stadiums to enhance audience experience. In January 2015, Cisco collaborated with Club Brugge FC, the first football club in Belgiums Jupiter Pro League, to deploy its Cisco Connected Stadium Wi-Fi solution to enhance the user experience in stadiums.

The smart stadium research report analyzes the global adoption trends, future growth potential, key drivers, vendor portfolio analyses, restraints, opportunities, and value chain in this market.

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Smart Stadium Market by Software (Digital Content Management, Integrated Security System, Building Automation System, Event Management System, Network Management, Crowd Management), Service, Platform, Deployment Model - Global Forecast to 2021

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