Social Media Management Market

Adobe (US) and Sprinklr (US) are leading players in Social Media Management Market

The social media management market size is expected to grow from USD 9.2 billion in 2018 to USD 17.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period. The key factors driving the social media management market include an increased focus on the market and competitive intelligence, and a growing need to realize an increased RoI on social media strategy.

Major global vendors offering social media management include IBM (US), Oracle (US), Salesforce (US), Adobe (US), Hootsuite (Canada), Sprout Social (US), Google (US), Sysomos (Canada), Sprinklr (US), Digimind (France), Clarabridge (US), Spreadfast (US), Falcon.io (Denmark), Zoho (India), and Lithium Technologies (US). They have executed different growth strategies to expand their global presence and increase their market shares. New product launches and upgradations; and partnerships, agreements, and collaborations, have been major strategies adopted by the key players, which helped them innovate their offerings and expand their reach.

To know about the assumptions considered for the study download the pdf brochure

Adobe is one of the major providers of social media management solutions. The company provides its offerings to a diverse customer base. It adopts both organic and inorganic growth strategies to sustain its leading position in the market. Adobe also invests heavily in R&D activities to strengthen its capabilities and competencies in its core business. In October 2018, it acquired Marketo, a B2B marketing engagement company. The combination of Adobe Experience Cloud and Marketo’s Engagement platform provides an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes.

Sprinklr is another key player in the market providing social media marketing and management solutions. The company has adopted new product launches, partnership, and collaboration strategies to upgrade its product portfolio and expand its market reach. For instance, in January 2018, Sprinklr launched a new product, Sprinklr Gallery to help customers curate, formalize, and embed shoppable social content directly on their websites and mobile apps. In October 2018, Sprinklr partnered with Havas Media, a media division of the Havas Group. Under the partnership, Sprinklr combined its social listening, content management, influencer marketing, and data intelligence capabilities, with Havas’ strategic social media expertise to deliver better customer experiences.

Related Reports:

Social Media Management Market by Component, Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, & Risk Management), Organization Size, Industry Vertical, Deployment Model, & Region - Global Forecast to 2023

Contact:
Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com

Report Code
TC 6916
Published ON
Feb, 2019
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Social Media Management Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
REQUEST A FREE WORKSHOP
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
ONLINE CHAT
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
© MarketsandMarkets Research Private Ltd. All rights reserved