HOME Research Insight Fortive (US) and Keysight (US) are the Top 2 players in the Test and Measurement Equipment Market



Fortive (US) and Keysight (US) are the Top 2 players in the Test and Measurement Equipment Market


Test and measurement equipment solutions are used to analyze, validate, and verify measurements of electronic and mechanical systems. These equipment are the most important components for construction and the smooth functioning of wireless internet connectivity, desktop computers, aircraft, and electrical infrastructure, among others. The test and measurement industry deals with R&D, designing, and manufacturing of advanced test and measurement equipment required for use in many other industries. The overall analysis of the test and measurement equipment market consists of evaluating the market on the basis of various equipment/products, services, applications, and regions.

Some of the major driving factors for the growth of the test and measurement equipment market are increased penetration of modular instrumentation, increasing technological advancement toward networking and communication, increase in adoption of electronic devices and increased R&D spending. Commercialization of Internet of Things (IoT) and development of 5G network acts as opportunities for this market.

The test and measurement equipment market is highly competitive with a large number of global and local market players. The product launches and developments strategy has been one of the most prominent strategies followed by the key industry players in the recent years. Moreover, partnerships, collaborations, and joint ventures are the other major growth strategies followed by the companies in the test and measurement equipment market. The key players following these strategies are Fortive (US), Rohde & Schwarz (Germany), Anritsu (Japan), Keysight (US), Yokogawa Electric (Japan), National Instruments (US),  EXFO (Canada), Advantest (Japan), Viavi (US), and Cobham (UK), Teledyne (US), and Texas Instruments (US).

Top 2 Players in the Test and Measurement Equipment Market:

Fortive has strong brand value as it offers a broad range of product from the well-known brands such as Tektronix and Fluke. The company’s test, measurement, and monitoring products are used in the design, manufacturing, and development of electronics, industrial, video, and other advanced technologies. Tektronix designs and manufactures test, measurement, and monitoring solutions. Tektronix has more than 6 decades of experience in the test and measurement business offering. The company’s R&D, manufacturing, sales, distribution, service, and administrative facilities are located in more than 40 countries across North America, Asia Pacific (APAC), Europe, and Latin America. The key strategy adopted by the company is product development and launch. In January 2017, Tektronix introduced the industry's first receiver test solution, fully covering MIPI Alliance’s D-PHY v2.0 test specifications. This solution was designed to support testing requirements for advanced applications, such as autonomous driving systems, in-vehicle infotainment, and high-end smartphones.

Keysight is one of the key players in the test and measurement equipment business, especially for wireless communication, and it is backed by huge expertise to engineer such products and services. The company mainly focuses on manufacturing innovative products by carrying out extensive research and development (R&D) activities to maintain its market position and gain a competitive advantage. Keysight delivers the world-class platforms, software, and consistent measurement science solutions to the wireless communications, aerospace and defense, and semiconductor sectors. The company has three major business segments, the Communications Solutions Group (CSG), Electronic Industrial Solutions Group (EISG), and Services Solutions Group (SSG). The company focuses on launching new products and signing partnerships to create its own position in the test and measurement market. In September 2017, Keysight collaborated with Bluetest to develop narrowband-Internet of Things (NB-IoT) over-the-air (OTA) test solution for use in Bluetest Reverberation Test Systems. This collaboration would help the company to maintain its leadership position in the Cellular IoT (CIoT) device workflow testing offering.

Related Reports:

Test and Measurement Equipment Market by Product (General Purpose Test Equipment and Mechanical Test Equipment), Service (Calibration Services, and Repair Services/After-Sales Services), Application, and Geography - Global Forecast to 2023

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