The global TV analytics market is expected to grow from USD 1.9 billion in 2018 to USD 4.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. Factors that drive the market growth are the increasing business competition to deliver the content of audiences’ choice and the rising social media and social advertising trends.
The TV analytics market comprises major solution providers, such as IBM (US), Google (US), The Nielsen Company (UK), Zapr Media Labs (India), Alphonso Inc. (US), TVSQUARED (Scotland), DC Analytics (Germany), Amobee, Inc. (US), 605 (US), Clarivoy (US), TVbeat (United Kingdom), BLIX (Australia), H-Tech (Bulgaria), SambaTV (US), AnalyticOwl (US), Edgeware AB (Sweden), Realytics (France), Sorenson Media (US), FourthWall Media (US), Parrot Analytics(US), iSpot.tv (US), Admo.TV (France), Conviva (US), iQ Media (US), and BrightLine (US). The study includes an in-depth competitive analysis of these key players with their company profiles, recent developments, and key market strategies. The players in this market have embraced different strategies to expand their global presence and increase their market shares. New product launches and upgradations; and partnerships, agreements, and collaborations, have been the most dominating strategies adopted by the major players, which helped them innovate their offerings and expand their audience.
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IBM’s products are tailored and catered to a wide range of business applications, including customer retention, cross-sell and upsell, distribution optimization, claims optimization and fraud prevention, underwriting optimization, financial performance management, and risk management and compliance. The company has adopted organic and inorganic growth strategies to improve its market share and increase its annual revenue. It strengthens its product portfolio through frequent product upgradations and new product launches. It has a strong global presence and continues to strengthen its regional existence through frequent business expansions. Furthermore, it leverages the benefits of its extensive partner channels, such as technology partnerships, consultancies, sales, and distribution partnerships. In January 2016, it acquired Ustream to offer cloud-based live video streaming services to its clients. Following this acquisition, IBM successfully strengthened its video service offerings and offered open API development, and digital and video analytics across global industries.
DC Analytics was founded in 2010 and is headquartered in Berlin, Germany, with successful established international offices in London, Paris, Bangalore, Gurgaon, Cape Town, Wroclaw, New York, and Munich. It has been improving its TV attribution tool. The company has been successfully operating and delivering results to its clients, globally. It has been significantly expanding its presence, which is clearly seen through its increasing global presence from its headquarters in Berlin to 8 more international countries. In June 2016, DC Analytics acquired 1SDK, a provider of Indian mobile marketing platform. This acquisition has enabled the platform to measure the success of mobile campaigns based on datasets for delivering improved marketing performance. Recently, in July 2018, it revamped its brand identity to evolve with the ever-growing media and entertainment industry. The company has introduced a new logo as a part of its re-branding activity for representing a new method of working in a more agile, modular, and flexible way
TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023
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