Ultra-low-power Microcontroller Market

Microchip Technology and Texas Instrument are Leading Players in the Ultra-low-power Microcontroller Market

The ultra-low-power microcontroller market is expected to grow from an estimated value of USD 4.4 billion in 2019 to USD 12.9 billion by 2024, at a CAGR of 24.1%. Major factors driving the ultra-low-power microcontroller market include growing adoption of low-power consumption devices, rising demand for low-power microcontrollers from the consumer electronics industry, increasing use of building and home automation systems, and surging demand for IoT ecosystem.

Key players in the ultra-low-power microcontroller ecosystem include Texas Instrument Inc. (US), Microchip Technology Inc. (US), STMicroelectronics (Switzerland), Renesas Electronics Corporation (Japan), Cypress Semiconductor Corporation (US), NXP Semiconductors N.V. (The Netherlands), Silicon Laboratories, Inc. (US), Maxim Integrated (US), Analog Devices, Inc. (US), and ON Semiconductor (US). Product launches and developments have been the key strategies adopted by the players to grow and stay competitive in the ultra-low-power microcontroller market between January 2016 and May 2019. The ongoing R&D in low-power technologies has encouraged companies to adopt these strategies. Besides product launches and developments, companies have adopted partnerships, agreements, and acquisitions to enhance their product portfolio. These strategies have significantly strengthened their position in the overall ultra-low-power microcontroller market.

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Microchip Technology is one of the leading developers and manufacturers of microcontrollers, analog devices, field-programmable gate arrays (FPGAs), connectivity and power management semiconductors. The company is one of the pioneers in the ultra-low-power microcontroller market. The company has adopted the strategy of product launches to ensure its growth, increase its product offerings, and enhance its market share.

  • In March 2019, Microchip released the MPLAB Harmony version 3.0 (v3) to extend the support for SAM MCUs. This modified product gave developers more options to meet different application requirements and added enhancements to streamline designs.

Texas Instrument is one of the major players in the ultra-low-power microcontroller market. The company offers a wide range of products and has operations worldwide. It is a key player in the semiconductor industry, manufacturing and selling analog and digital semiconductor integrated circuits (ICs) and embedded processors. Texas Instrument has adopted product launch as a growth strategy to increase its production efficiency and gain a competitive edge over other players in the market.

  • In June 2018, Texas Instruments introduced MSP430FR2355, an ultra-low-power ferroelectric random access memory (FRAM)-based microcontroller (MCU) offering extended data logging and security capabilities. (This microcontroller allows developers to reduce the printed circuit board (PCB) size and bill-of-materials (BOM) cost while meeting temperature requirements for sensing and measurement in applications such as smoke detectors, sensor transmitters, and circuit breakers.

Related Reports:

Ultra-low-power Microcontroller Market by Peripheral Device (Analog Device and Digital Device), Packaging Type (8-bit Packaging, 16-bit Packaging, and 32-bit Packaging), End-use Application, and Region - Global Forecast to 2024

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Report Code
SE 7386
RI Published ON
10/9/2019
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