US Identity Verification Market

The US identity verification market is projected to grow from USD 4.34 billion in 2025 to USD 8.16 billion by 2030 at a compound annual growth rate (CAGR) of 13.5% during the forecast period. The growing adoption of biometric technologies and AI-driven fraud detection is creating new opportunities by enabling organizations to deliver secure, real-time identity verification across diverse channels and transactions. Simultaneously, the rise of digital onboarding and remote service delivery is driving US enterprises to deploy scalable verification systems that ensure frictionless user experiences and robust regulatory compliance. These converging trends are fueling demand for adaptive, interoperable identity-verification platforms that strengthen nationwide trust while enhancing efficiency, security, and operational resilience.

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Competitive overview:

The US identity verification market is led by some of the globally established players, such as LexisNexis Risk Solutions (US), Equifax (US), TransUnion (US), Mastercard (US), Entrust (US), Experian (Ireland), Trulioo (Canada), Shufti Pro (UK), OneSpan (US), Veriff (Estonia), GBG (UK), Mitek Systems (US), Jumio (US), Intellicheck (US), IDMERIT (US), AuthenticID (US), Persona (US), Moody's (US), Socure (US), Veratad (US), CLEAR (US), 1Kosmos (US), Alloy (US), Daon (US), G2 Risk Solutions (US), and HyperVerge (US), among others. These market players have adopted various strategies, such as product developments/launches, partnerships, contracts, expansions, and acquisitions, to strengthen their position in the US identity verification market. The organic and inorganic strategies have helped the market players expand globally by providing advanced identity verification solutions and services.

In September 2025, Entrust integrated Mastercard Identity insights into its Identity Verification Platform, enhancing digital onboarding with advanced, ML-driven threat detection. The partnership strengthens early fraud screening, reduces manual reviews, and streamlines verification workflows to deliver faster, more secure customer onboarding for enterprises.

In February 2025, LexisNexis Risk Solutions completed its acquisition of IDVerse, strengthening its identity verification capabilities with advanced AI-driven document authentication and deepfake detection. The addition enhances multi-layered fraud prevention, accelerates verification accuracy, and supports enterprises in maintaining higher risk and compliance postures amid rising AI-enabled threats.

LexisNexis Risk Solutions is a leading American provider of data analytics, identity verification, and fraud prevention technologies, serving enterprises, financial institutions, and government agencies nationwide. Operating across highly regulated sectors, the company leverages vast data intelligence, AI, and machine learning models to deliver secure, high-accuracy identity verification and risk assessment capabilities. Within the US identity verification market, LexisNexis Risk Solutions offers a comprehensive portfolio, including LexisNexis ThreatMetrix, LexisNexis RiskNarrative, and LexisNexis IDU, enabling organizations to authenticate users, detect synthetic identities, and prevent sophisticated fraud at scale. In 2025, the company strengthened its capabilities by acquiring IDVerse, expanding its AI-powered document authentication, deepfake detection, and liveness verification technology. Its solutions support industries such as banking, insurance, healthcare, e-commerce, and the public sector, enhancing regulatory compliance, reducing fraud losses, and improving secure digital onboarding across the US identity ecosystem.

Equifax is a prominent American consumer credit and identity intelligence company that provides advanced verification, fraud detection, and risk-assessment solutions across the financial services, government, healthcare, and employment sectors. Leveraging extensive data assets, analytics, and AI capabilities, Equifax delivers secure identity verification tools that help organizations validate consumers, detect synthetic identities, and meet stringent regulatory requirements. Within the US identity verification market, the company offers solutions such as Equifax Workforce Solutions, KYC/AML verification, and digital identity risk scores to support fast, compliant onboarding and continuous fraud monitoring. In 2025, Equifax continued enhancing its cloud-native identity and fraud platforms through expanded data integrations and machine-learning models, improving accuracy and decisioning speed. Its technologies enable enterprises to strengthen trust, reduce fraud losses, and support secure digital interactions across highly regulated industries.

Market Ranking

In the US identity verification market, competition is led by data-rich providers and specialized biometric and document verification vendors serving high-risk financial and commercial ecosystems. LexisNexis Risk Solutions holds one of the strongest positions, leveraging extensive identity, device, and behavioral intelligence datasets that give it broad enterprise penetration across banking, insurance, and payments. Equifax maintains a significant presence with its extensive consumer and commercial data assets, identity verification services, and fraud-risk solutions for financial institutions and large enterprises. Entrust maintains a solid share among regulated industries through its deep credentials in PKI, secure authentication, and high-assurance identity technologies. Jumio and Mitek Systems continue to expand through advanced AI-driven document verification, liveness detection, and compliance-oriented workflows widely adopted by fintechs and digital service providers. Intellicheck and IDMERIT maintain focused yet essential roles in the retail, age-restricted sectors, and fraud-risk screening, where rapid and accurate verification is critical.

Overall, LexisNexis Risk Solutions and Entrust maintain the strongest enterprise presence, driven by deep data assets and high-assurance identity technologies. Jumio and Mitek continue to scale through AI-enhanced document verification and liveness capabilities, while Intellicheck and IDMERIT offer targeted value in fast, high-precision retail and age-verification use cases. Growth is driven by tightening regulatory expectations, rising automation needs, and the increasing demand for real-time identity risk intelligence. Ongoing strategic partnerships, product innovation, and targeted acquisitions further accelerate competition and reinforce differentiation across leading US identity verification providers.

Related Reports:

US Identity Verification Market by Application (Access Control & User Monitoring, KYC, KYB, & Onboarding, Identity Fraud Compliance & Forensics), Type (Biometrics, Non-biometrics), Vertical (BFSI, Healthcare, Education) - Global Forecast to 2030

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