Video on Demand (VoD) Market

Leading Companies in Video on Demand (VoD) Industry - Google (US)) and Comcast Corporation (US)

The global global VoD market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period. Video on Demand (VoD) is a digital service that allows users to select and watch video content whenever they choose, rather than having to watch at a scheduled broadcast time. This service offers a wide array of content, ranging from movies, TV shows, documentaries, and other forms of video entertainment. VoD platforms typically operate on a subscription-based model, where users pay a monthly fee for unlimited access to the content library or on a pay-per-view basis, where users are charged for each piece of content they choose to watch. This model provides consumers flexibility and convenience, as they can access their desired content on-demand from any internet-connected device, such as smartphones, tablets, smart TVs, or computers.

From a business perspective, VoD platforms represent a significant shift in the entertainment industry, disrupting traditional broadcast and cable television models. These platforms capitalize on changing consumer preferences for personalized, on-demand content consumption, catering to the trend of cord-cutting and the rise of digital streaming services. Moreover, VoD services leverage data analytics and recommendation algorithms to provide personalized content suggestions, enhancing user engagement and retention. Additionally, VoD platforms often invest in producing original content to differentiate themselves in the highly competitive streaming market, attracting subscribers with exclusive shows and movies. VoD has transformed how consumers access and engage with video content, driving innovation and competition in the entertainment landscape.

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Major vendors belong to the North American and Asia Pacific regions, such as Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), Fox Corporation (US), Lionsgate (US), Indieflix (US), Reliance Jio (India), Webnexs (US), Flicknexs (India), Kaltura (US), TargetVideo (Germany), Muvi (US), and JW Player (US) are among a few leading players operating in the Vod market. These players can focus on creating new alliances and relationships. Major firms have used various tactics to increase their market domination, including partnerships, contracts, mergers and acquisitions, and introducing new products.


Google, a multinational technology company headquartered in the United States, focuses on internet-related products and services such as online advertising technologies, cloud computing software, and hardware. Alongside Apple, Amazon, Meta, and Microsoft, Google is recognized as one of the top five companies in the American information technology sector.

In the VoD market, Google offers several services and products, notably YouTube, a platform where users can upload, share, and view videos. YouTube has grown into one of the largest streaming platforms globally, catering to diverse content creators and viewers. Google also provides Google Play Movies & TV, allowing users to rent or purchase digital content, including movies and TV shows, for streaming on various devices. Additionally, Google's Chromecast enables users to stream content from their devices to their televisions, further enhancing the VoD experience. Google operates globally, providing its products and services to users in numerous regions worldwide. Some of the significant areas catered by Google include North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. With its expansive reach and localization efforts, Google ensures its offerings are accessible and relevant to users from diverse cultural and linguistic backgrounds. Google maintains a significant presence in key markets through data centers, offices, and partnerships established worldwide, serving billions of users and businesses with innovative technologies and solutions.

Comcast Corporation

Comcast Corporation is a global telecommunications conglomerate headquartered in Philadelphia, Pennsylvania. It is one of the world's largest broadcasting and cable television companies, offering various services, including cable television, internet, telephone, and wireless. Comcast operates through its primary subsidiaries, including NBCUniversal, Sky Group, and Comcast Cable. With a diverse portfolio of media and entertainment assets, Comcast is one of the leading providers of television programming, broadband internet, and digital voice services, serving millions of residential and business customers across the United States and internationally.

In the VoD market, Comcast offers several services and products catering to diverse entertainment preferences. This includes Xfinity On Demand, a VoD service that allows subscribers to access a vast library of movies, TV shows, and other content at their convenience. Additionally, Comcast provides access to streaming platforms such as Peacock, which offers a mix of on-demand content, live programming, and exclusive originals. Through its VoD offerings, Comcast aims to deliver a seamless entertainment experience, providing subscribers with access to premium content across various devices.

Comcast serves customers in various regions across the United States, with its services available in all 50 states. Comcast has a significant international presence through its ownership of Sky Group, a European media and telecommunications company serving customers primarily in the United Kingdom, Ireland, Italy, Germany, and Austria. Comcast caters to a broad audience through its subsidiaries and partnerships, offering a range of telecommunications and media services tailored to different markets and regions.

Related Reports:

Video on Demand (VoD) Market by Offering (Solutions, Services), Monetization Model (SVoD, AVoD), Platform Type (Smartphones, Smart TVs), Deployment Model, Content Type (Movies, Music), Vertical and Region - Global Forecast to 2028

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Video on Demand (VoD) Market Size,  Share & Growth Report
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