HOME Research Insight New Product Launches was the key Strategy Adopted by Players to Achieve Growth and Stay Competitive in the FSO & VLC Markets.

New Product Launches was the key Strategy Adopted by Players to Achieve Growth and Stay Competitive in the FSO & VLC Markets.

The free space optics (FSO) and visible light communication (VLC) markets are highly competitive with a significant number of big and small players in the market. The market was largely dominated by companies in the Americas, followed by those in Europe. While the big companies dominate the market through their brand image, the small players offer low-cost components and generate pricing pressure in the market. As of 2016, the FSO market was dominated by LightPointe Communications, Inc. (U.S.), fSONA Networks Corp. (Canada), and Trimble Hungary Kft. (Hungary). The VLC market was dominated by Koninklijke Philips N.V. (Netherlands), General Electric Co. (U.S.), ByteLight, Inc. (U.S.), pureLiFi Ltd. (U.K.), and Panasonic Corp. (Japan). These top players have a strong presence in the FSO & VLC markets, along with strong R&D facilities and a presence in emerging markets.

New product launches was the key strategy adopted by players to achieve growth and stay competitive in the FSO & VLC markets. This strategy accounted for a share of ~44% of all the growth strategies adopted by players in this market. As the FSO technology is a bit older than VLC technology, the number of new product developments are more in the FSO market as the companies are now focusing on developing higher-quality products with greater reliability. Additionally, the rising demand for technically advanced products and high signal sensing capability as well as the emergence of various new applications encourage companies to adopt this strategy. Besides new product launches, companies also adopted the strategies of expansions, acquisitions, partnerships, agreements, collaborations, and joint ventures  to expand their product portfolio, increase sales and distribution networks, and strengthen their market shares and positions in the FSO & VLC markets.

LightPointe Communications, Inc. (U.S.) has a strong presence in the FSO market. The company is involved in the manufacturing of point-to-point gigabit Ethernet FSO and hybrid optical-radio bridges and 4G/LTE backhaul radios (60 GHz & 70/80 GHz e-band) for telecom carriers and enterprises such as businesses, schools, and the military and government agencies. The company holds a significant market share owing to its wide offerings in several applications, which further strengthens its presence in the FSO market. The company adopts organic growth strategies, for instance, in 2016, LightPointe launched six new lowest latency 80GHz e-band frequency point-to-point backhaul radios and also formed a new company dedicated to the visible light communication (VLC) and light-fidelity (Li-Fi), named Firefly Wireless Networks LCC (U.S.).

Koninklijke Philips N.V. (Netherlands) is one of the major healthcare, consumer lifestyle, and lighting solutions providers and serves applications such as street lights, smart stores, indoor positioning, and many others. Philips was the first to commercialize the VLC technology. It largely emphasizes on increasing its global presence using both organic and inorganic growth strategies and delivering superior customer value through its offerings. For instance, in 2015, the company equipped the streets of Los Angeles with LED lights with individual mobile SIM chips for realizing the CityTouch management system.

Related Reports:

Free Space Optics (FSO) and Visible Light Communication (VLC) Market by Component (LED, Photo Detector, Microcontroller, and Software), Transmission Type (Unidirectional and Bidirectional), Application, and Geography - Global Forecast to 2022

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