Volumetric Video Market

Microsoft (US) and Intel (US) Key Players in the Volumetric Video Market

The volumetric video market is anticipated to grow at a CAGR of 36.9% between 2018 and 2023 to reach USD 2,780.0 Million by 2023. Microsoft (US), Intel (US), Facebook (US), Google (US), LightSpace Technologies (Latvia), The Coretec Group (US), 8i (New Zealand), Realview Imaging (Israel), Holoxica (UK), Voxon Photonics (Australia), Unity (US), Lytro (US), Raytrix (Germany), OTOY (US), and Stereolabs (US) are among the major players in the market as of 2017.

Intel leads the volumetric video market as it is involved in designing volumetric video related products and creation of volumetric content. The company designs processing unit and depth sensing cameras, as well as focuses on R&D activities. It has strong global presence, especially in Asia, and robust workforce to support its operations. As of December 2016, the company’s R&D investment accounted for about 21.5% of its net revenue. In January 2018, Intel announced its Intel Studio, a newly constructed, state-of-the-art studio dedicated to the production of large-scale volumetric content for the generation of immersive media. This studio features the world’s largest volumetric video stage and a comprehensive postproduction and control facility powered by the latest technology from Intel. The company fosters its growth by adopting inorganic growth strategies. The company partnered with Turner Sports to bring virtual reality and volumetric production technology to NBA league media partners using the 360-degree volumetric video with Intel freeD technology.

Microsoft is among the key players offering innovative solutions in the volumetric video market. Microsoft intends to expand its offerings by adopting strategies such as partnerships and collaborations. Microsoft partnered with Hammerhead VR and Digital Catapult to create volumetric videos and 3D capture studio. Microsoft Mixed Reality Capture Studio, in October 2017, announced “Dimension,” a volumetric video and 3D capture studio, in partnership with Hammerhead VR and Digital Catapult. In this studio, images of humans and objects are captured in volumetric detail. The captured content can be used in gaming environment. The company’s increasing investment in R&D would help in improving volumetric video technology. For instance, HoloLens (a mixed reality device developed by Microsoft) has been a benchmark in the markets of holography computing, augmented reality, and virtual reality.

Related Reports:

Volumetric Video Market by Volumetric Capture & Content Creation (Hardware (Camera & Processing Unit), Software, and Services), Application (Sports & Entertainment, Medical, Signage, Education & Training), and Geography - Global Forecast to 2023

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Report Code
SE 6262
RI Published ON
5/8/2018
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