The volumetric video market is estimated to grow from USD 1.5 billion in 2021 to reach USD 4.9 billion by 2026; it is expected to grow at a CAGR of 26.9% from 2021 to 2026. A few key factors driving the growth of this market are surging demand for enhanced match viewing experience, increasing demand for 3D/360° content in entertainment sector, proliferation of content delivery devices driving demand for 3D content, growing demand for AR in retail and e-commerce sectors due to COVID-19, and rising investments in AR/VR ecosystem.
Microsoft Corporation (US), Intel Corporation (US), 4Dviews (France), 8i (New Zealand), Google LLC (US), Unity Technologies (US), IO Industries Inc, (Canada), Stereolabs Inc. (US), Verizon Communications (US), Canon Inc. (US), Sony Group Corporation (Japan), Scatter (US), Mark Roberts Motion Control (US), Capturing Reality (Slovakia), Dimension (UK), Evercoast (US), DGene (China), 3nfinite (US), Tetavi (Israel), Mantis Vision Ltd. (Israel), Arcturus Studios Holdings, Inc. (US), and EF EVE (UK) are few major players in the volumetric video market. Most of the leading companies have used collaborations and partnerships as key strategies to boost their revenues in the volumetric video market.
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Top Market Players:
Microsoft Corp. is engaged in the development of and support for software, services, devices, and solutions. Microsoft has its mixed reality capture studio located in San Francisco. To grow in the volumetric video market, the company has majorly adopted the strategy of collaborations and partnerships. It has partnered with players such as Dimension (UK), Metastage (US), Avatar Dimension (US), and SK Telecom (South Korea), licensing their studios as Microsoft Mixed Reality Capture Studios. These players are utilizing Microsoft’s volumetric capture technology to serve different uses in manufacturing, sports, entertainment, advertising, and education, among other such applications. Thus, Microsoft’s volumetric capture technology is becoming a benchmark and is strengthening its position as the top player in the volumetric video market. Microsoft also provides the HoloLens 2 for viewing volumetric video content and is the leader in mixed reality content delivery devices.
8i is one of the industry-leading holograms (volumetric video/3D video) technology companies. It offers a variety of volumetric capture stage solutions with different camera counts such as 24, 30, and 60. The company provides a complete solution to the clients for the capturing of holograms; reconstruction, compression, and editing of the captured volumetric videos; and streaming of volumetric videos to any device, browser, or VR/AR headset. The company has volumetric capture studios in Tokyo, Seoul, Los Angeles, Chicago, Brisbane, and Wellington and has adopted partnerships and collaborations to grow in this market. For instance, in October 2021, 8i and 8th Wall debuted their integrated hologram solution, which is a part of an event that featured the first ever live-streamed hologram interview in WebAR. In November 2020, 8i and IO Industries Inc. partnered to build a state-of-the-art volumetric capture stage at IO Industries’ headquarters in Canada.
Volumetric Video Market with COVID-19 Impact by Volumetric Capture (Hardware, Software, Services), Application (Sports, Events, and Entertainment, Medical, Advertisement, and Education), Content Delivery & Region - Global Forecast to 2026
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