The wet pet food market is estimated at USD 25.5 billion in 2023 and is projected to reach USD 31.7 billion by 2028, at a CAGR of 4.5% from 2023 to 2028.
As pet owners increasingly prioritize the well-being of their companions, they seek out nutritionally balanced and palatable meal options. Wet pet food, with its higher moisture content and natural ingredients, aligns well with these health-conscious preferences, offering both indulgence and nourishment. This heightened awareness, coupled with evolving consumer lifestyles and a desire for premium, convenient pet food solutions, has fueled the upward trajectory of the wet pet food market, establishing it as a pivotal player in the pet care industry.
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Nestlé, a Swiss-based multinational conglomerate founded in 1866, stands as one of the leading companies across seven diverse business segments, catering to a wide range of consumer needs. These segments encompass powdered and liquid beverages, petcare, nutrition and health science, prepared dishes and cooking aids, milk products and ice cream, confectionery, and water.
Within its comprehensive petcare segment, managed through Nestlé Purina PetCare Company, the company focuses on enhancing the lives of pets and their owners through science-based nutrition solutions. Nestlé Purina offers an array of wet pet foods, including brands like ALPO, Beneful, Purina Dog Chow, and Fancy Feast, catering to dogs and cats. Nestlé's global footprint encompasses North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa, operating pet care production facilities in 19 countries.
Mars, Incorporated (US)
Mars, Incorporated, a prominent global player in the consumer goods industry, boasts a rich century-long history and a diverse product portfolio. Operating across four primary business segments—mars petcare, mars snacking/mars wrigley, mars food & nutrition, and mars edge—the company has established itself as a formidable competitor in confectionery, pet care, and food sectors.
In the Mars Petcare division, the company is dedicated to enhancing pet health and well-being through a wide range of pet food and care products. Brands like Eukanuba, PEDIGREE, Cesar, Whiskas, Sheba, Jams, and Royal Canin offer comprehensive wet pet food options tailored to the unique nutritional needs of different pets, showcasing a commitment to diversity and dietary preferences. The company’s global influence extends across various regions—North America, Europe, Asia, South America, Australia, and Africa.
Colgate-Palmolive Company (US)
Colgate-Palmolive Company, one of the global leaders, is committed to promoting wellness for individuals, pets, and the environment through innovative practices. The company operates across two main segments: oral, personal, and home care; and pet nutrition.
Hill's Pet Nutrition, Inc., a subsidiary of Colgate-Palmolive, is a significant player in the pet nutrition field, focusing on specialized products for dogs and cats. Their offerings, distributed in 80+ countries, include Hill's Science Diet for daily nutrition and Hill's Prescription Diet for health-specific needs. Notably, pet nutrition accounted for 21% of the company's 2022 global sales. Hill's Pet Nutrition, Inc. operates both independently and collaboratively in the pet nutrition market, delivering wet pet food through authorized stores, vets, online platforms, and select direct-to-consumer avenues. This subsidiary's major centers are strategically located in the United States, the Czech Republic, Italy, and the Netherlands, contributing to their efficient global operations. Colgate-Palmolive Company's vast geographic footprint encompasses North America, Latin America, Europe, Asia Pacific, and Africa/Eurasia.
Unicharm Corporation (Japan)
Uncharm Corporation is a prominent figure in the Asia Pacific consumer goods sector, specializing in baby & childcare, feminine care, healthcare, and pet care products. Operating through three distinct segments - personal care, partner animal (pet) care, and other businesses - Uncharm's comprehensive offerings cater to diverse consumer needs.
In its partner animal (pet) care segment, Uncharm focuses on enhancing the well-being and comfort of pets through a diverse selection of wet pet food products. These offerings, marketed under brands such as Gran Deli, Best Balance, AIKEN, Silver Spoon, and Neko Genki, cater to varying pet preferences and dietary needs. As of January 1, 2024, the company is strategically relocating the production and logistical functions of its pet care business to its subsidiary, Voichaco Products Co., Ltd. This strategic move aims to optimize operational efficiency, leverage specialized expertise, and create additional value within the group structure. With an extensive network of 41 manufacturing facilities spanning the Asia Pacific and beyond, Uncharm Corporation holds a global footprint, actively engaging in business across approximately 80 countries and regions.
Thai Union Group PCL (Thailand)
Thai Union Group PCL is a prominent player across diverse industries including seafood, pet food, and value-added products. The company operates through four primary business segments: ambient seafood, frozen and chilled seafood, and related businesses, pet food, and value-added and other businesses.
Thai Union Group PCL has ventured into the thriving pet food market through its subsidiary, i-Tail Corporation Public Company Limited. This division offers an impressive range of wet pet food products catering to dogs and cats. Distinguished brands like Bellotta Calico Bay, Paramount, and Marve are synonymous with quality and innovation. Thai Union's footprint in pet food manufacturing extends across four sites: Thai Union Manufacturing (TUM), Senskla Canning Company (SCC), Yueh Chang Canned Food (YCC), and US Pet Nutrition (USPN). Subsidiaries like Thai Union Manufacturing Co., Ltd. (TUM), -Tail Corporation PCL. (ITC), Japan Pet Nutrition Co., Ltd. (JPN), and US Pet Nutrition, LLC (USPN) contribute significantly to this endeavor. The company’s geographic reach spans North America, Europe, Asia Pacific, and Africa.
Wet Pet Food Market by Pet (Dogs and Cats), Source (Animal-Based, Plant Derivatives, and Synthetic), Distribution Channel (Pet Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, and Online) and Region - Global Forecast to 2028
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