Wi-Fi Analytics Market Insights, Trends | Global Industry Report, 2024| MarketsandMarkets™
The global Wi-Fi analytics market size is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 26% during the forecast period. The key factors driving the Wi-Fi analytics market include increasing use of smart devices, understanding customers’ expectations, and refining the marketing strategy to increase the sales.
Major global vendors offering Wi-Fi analytics include Cisco Systems (US), Aruba Networks (US), Purple (UK), Cloud4Wi (US), Fortinet (US), Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore), SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (US), GoZone WiFI (US), Wefi (US), MetTel (US), WhoFi (US), Presence Aware Tech Ltd (UK), and Bloom Intelligence (US).
These players have executed different growth strategies to expand their global presence and increase their market shares. New product launches and upgradations; and partnerships, agreements, and collaborations, have been the major strategies adopted by the key players, which helped them innovate their offerings and expand their reach.
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Purple (UK) provides an in-depth understanding of physical space and enables the user to take meaningful actions based on responses of the visitors in the premise. The company has a presence in North America, South America, Europe, and APAC. It offers services in segments, such as Guest Wi-Fi, Wi-Fi analytics, and Wi-Fi marketing. In Guest Wi-Fi, it helps the customer connect to the Wi-Fi using social media profile; provides family friendly Wi-Fi; controls the access based on time, date, and speed; provides multilingual experience to the visitors; and maintains complete transparency with the user about the data collected. In Wi-Fi analytics, it shares a wide range of reports, enables to query data as per the needs, and helps optimize the physical space using location analytics and proximity marketing. It caters to businesses, such as transport hubs, retails, stadium and entertainment, restaurants, coffee shops, hotels, towns, small cities, and banks.
SpotOn (Netherlands) founded in 2014 offers products that include Guest Wi-Fi, Analytics, and Marketing. In Guest Wi-Fi, the user can control the way visitors use the Wi-Fi in terms of time spent, data usage, and speed per user. In analytics, it helps gather personal details, demographic details, and visitor’s behavior in the premise to optimize marketing strategies, online reputation, and customer retention. It also offers all-in-one dashboard with easy to use interface and detailed reports. In marketing, it helps the store owner advertise new offers and deals before the visitor logs-in. With the help of marketing strategies the organizations can target their customers through personalized messages, texts, and emails can be triggered based on the demographic, personal details.
Related Reports:
Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region - Global Forecast to 2024
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