The global Wi-Fi as a Service market is projected to grow from USD 9.27 billion in 2025 to USD 21.96 billion by 2030, with a compound annual growth rate (CAGR) of 18.8% during the forecast period. The Wi-Fi as a Service (WaaS) market is experiencing significant growth, driven by a combination of technological advances, operational needs, and economic factors. A key driver is the increasing demand for affordable and scalable Wi-Fi solutions, as businesses shift from capital-heavy setups to subscription models that provide cost predictability and lower infrastructure costs.
Additionally, the rising adoption of cloud-managed Wi-Fi is boosting market growth by allowing centralized control, remote management, and easy scalability, especially for organizations with dispersed operations.
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These companies are focusing on forming new alliances and relationships. To expand their market share, they have employed strategies such as partnerships, contracts, mergers & acquisitions, and the launch of new products.
In May 2025, AT&T reached an agreement to acquire nearly all of Lumen’s Mass Markets fiber business for USD 5.75 billion, subject to purchase price adjustments. This all-cash deal will boost investment in vital US connectivity infrastructure, create new middle-class jobs, and speed up high-speed fiber internet access for millions of Americans. In April 2025, T-Mobile teamed up with EQT to acquire fiber-to-the-home provider Lumos. The partnership aims to extend fiber to millions of customers and deliver more capable broadband options, greater value, and benefits to consumers.
AT&T
AT&T is a leading US-based telecommunications company, primarily focused on providing wireless and fiber-based connectivity services. With a strategic shift away from media assets such as WarnerMedia and DirecTV, the company has sharpened its focus on its core telecom infrastructure, including 5G and fiber networks. The company is heavily investing in network modernization, especially in software-defined 5G infrastructure and expanded fiber deployment. Financially, AT&T has shown strong performance in its mobility and consumer fiber segments. Under the leadership of its CEO, AT&T is executing a disciplined capital allocation strategy aimed at reducing debt, increasing shareholder returns, and driving sustained growth. The company has set long-term goals focused on improving profitability, expanding its network reach, and maintaining a leadership position in the connectivity market. AT&T offers WaaS through its enterprise networking division, bundling managed Wi-Fi with fiber internet, SD-WAN, and private networking. It provides enterprise-grade access points, centralized cloud management, and security tools for sectors like retail, hospitality, and education. AT&T’s WaaS includes design, installation, configuration, proactive monitoring, and helpdesk support. The company also delivers venue-specific solutions under its “Smart Venue” program for stadiums and convention centers. AT&T’s scale, nationwide fiber backbone, and 5G integration position it as a strong competitor in the Wi-Fi as a service market.
Verizon
Verizon Communications is a major US-based telecommunications company focused on delivering advanced wireless, broadband, and enterprise connectivity solutions. The company operates one of the largest and most reliable 5G networks in the country, while expanding its fiber broadband and fixed wireless offerings to improve customer reach and service quality. Verizon has experienced strong subscriber growth in both wireless and broadband segments, supported by ongoing investments in its 5G Ultra-Wideband network, C-band spectrum, and fiber infrastructure. The company is also expanding its presence in enterprise markets through Verizon Business, offering private 5G, IoT, cloud, and edge solutions. In line with its growth strategy, Verizon aims to acquire Frontier Communications to strengthen its fiber footprint and speed up the integration of wireless and broadband services. With a focus on innovation, the company has introduced satellite-texting capabilities and launched AI-integrated network solutions. Financially stable and committed to long-term value, Verizon continues to invest heavily in its network while maintaining strong shareholder returns and disciplined debt management. Verizon is a leading WaaS provider through its Verizon Business division, which offers cloud-managed Wi-Fi as part of broader network-as-a-service (NaaS) solutions. Its WaaS offerings are integrated with SD-WAN, private 5G, and security services, targeting enterprises, government clients, and multi-site organizations.
T-Mobile (US)
T-Mobile US is leveraging its robust nationwide 5G infrastructure to expand into the Wi-Fi as a Service (WaaS) market, focusing on integrated connectivity solutions for enterprises, smart buildings, and public venues. Through initiatives like T-Mobile for Business and its High-Speed Internet for small businesses, the company provides scalable, managed Wi-Fi services tailored to hybrid work environments. T-Mobile's strategic push into fixed wireless access and managed network services underscores its ambition to become a key enabler in enterprise digital transformation across the United States.
e& (UAE) [Formerly Etisalat Group]
e& (Emirates Telecommunications Group) is a major player in the Wi-Fi as a Service market in the Middle East, offering end-to-end managed Wi-Fi solutions for enterprises, government, and smart city deployments. With its "e& enterprise" division, the company delivers customized WaaS platforms that include real-time analytics, cybersecurity, and cloud integration, supporting the UAE’s digital economy vision. e& is also investing in AI and IoT-based Wi-Fi ecosystems to enhance smart building management and customer engagement across public infrastructure.
Singtel (Singapore)
Singtel is a leader in Asia-Pacific's WaaS landscape, offering cloud-managed Wi-Fi solutions to support smart office environments, retail, hospitality, and education sectors. Its Singtel Managed WiFi service enables businesses to benefit from high-performance, secure, and scalable connectivity, complemented by analytics and remote troubleshooting. Singtel’s approach integrates AI and SD-WAN technologies, positioning it as a preferred provider for enterprises seeking digital agility and seamless connectivity in Singapore and across its regional footprint.
Market Ranking:
The Wi-Fi as a Service market is competitive, with AT&T, Verizon, T-Mobile, e&, and Singtel collectively holding 34-44% of the total market share. T&T is in the leading position, leveraging its strong enterprise connectivity infrastructure, extensive US market presence, and fully managed Wi-Fi services tailored for large businesses and government clients. Verizon is close behind, driven by its advanced cloud-managed services and integrated WaaS solutions across sectors such as retail, education, and healthcare. T-Mobile ranks third, mainly focusing on SMBs and multi-location enterprises, offering bundled Wi-Fi and 5G solutions that improve mobility and connectivity. e& holds the fourth spot, dominating the Middle East with its strong portfolio of managed network services, including WaaS for smart cities, enterprises, and public institutions. Singtel completes the top five, with a significant footprint across Asia-Pacific, providing end-to-end managed Wi-Fi solutions for enterprises, supported by its cloud and telecom infrastructure capabilities.
Related Reports:
Wi-Fi as a Service Market by Service Type (Fully Managed, Partially Managed, Subscription-based), Location Type (Indoor, Outdoor), Enterprise Size (Large Enterprises, SMEs), End User (Consumer, Enterprise) - Global Forecast to 2030
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