Wi-Fi as a Service Market

[149 Pages Report] The Wi-Fi as a Service market size is estimated to grow from USD 1.18 billion in 2016 to USD 5.94 billion by 2021, at a CAGR of 38.1%. Factors such as low capital expenditure and total cost of ownership, ease of management & remote troubleshooting, faster deployment, and end-to-end visibility of Wi-Fi as a Service are fueling the growth of the Wi-Fi as a Service market across the globe.

Market Dynamics

Drivers

• Low CAPEX and total cost of ownership
• Ease of management and remote troubleshooting
• Faster deployment and end-to-end visibility

Restraints

• Cloud connectivity failure may hamper business-critical functions

Opportunities

• Increased adoption in the mid-market and distributed enterprise markets
• Proliferation of BYOD and mobility

Challenges

• Security and privacy concerns
• Lack of expertise and skilled personnel

Objectives of the Study

• To define, describe, and forecast the Wi-Fi as a Service market on the basis of service type, user location, organization size, industry verticals, and regions.
• To provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
• To forecast the market size and growth rate of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To analyze the opportunities in the market for stakeholders and provide company profiles of the key players in the market to comprehensively analyze the core competencies and draw competitive landscape for the market
• To track and analyze competitive developments such as Mergers and Acquisitions (M&A), new product developments, and Research and Development (R&D) activities in the market

The research methodology used to estimate and forecast the Wi-Fi as a Service market begins with capturing data on key vendor revenues through secondary sources such as annual reports, press releases, associations such as Federal Emergency Management Agency (FEMA), and databases such as Factiva, BusinessWeek, company websites, and news articles. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the overall market size of the global Wi-Fi as a Service market from the revenue of the key players in the market. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures are employed to complete the overall market engineering process and arrive at the exact statistics for all segments. The breakdown of primary profiles is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

Major Developments

• In August 2016, Singtel acquired 21% and 7.39% share of Intouch Holdings Public Company Limited and Bharti Telecom Limited, respectively. The acquisitions would increase Singtel’s economic interests in Advanced Info Services (AIS) and Bharti Airtel.
• In August 2016, Fujitsu acquired Symfoni ESM, one of the most well established and experienced ServiceNow partners in Northern Europe. The acquisition will effectively double Fujitsu’s capabilities in delivering Enterprise Service Management Software-as-a-Service (SaaS) consulting, implementation, and managed services to enterprises.
• In September 2016, ViaSat entered into an agreement with Navy Exchange Service Command's (NEXCOM) Telecommunications Program Office to deliver fast internet services to Navy Exchange customers using managed Wi-Fi network.
• In September 2016, Mojo Network launched Mojo Enforce for the K-12 Education Marketplace. Mojo Enforce is the first cloud managed Wi-Fi to integrate with Google for Education to ensure secure access for every student to the school Wi-Fi network and enforce network access policies.
• In August 2016, Telstra Corporation launched the Wi-Fi technology and an entertainment-packed bundle in which customers can stream and surf at a faster speed. This new Wi-Fi technology will push in-home speeds and coverage to new levels. 

The Wi-Fi as a Service ecosystem comprise service providers such as Cisco systems, Inc. (Cisco Meraki) (San Jose, California, U.S), Rogers Communications Inc. (Toronto, Canada), Ruckus Wireless, Inc., A BROCADE COMPANY (California, U.S.), Singapore Telecommunications Limited (Singtel) (Singapore), Telstra Corporation Limited (Melbourne, Australia), ViaSat Inc.(California U.S.), ADTRAN, INC. (Huntsville, Alabama, U.S.), Aerohive Networks, Inc. (California, U.S.), Aruba, a Hewlett Packard Enterprise Company (Sunnyvale, California, U.S.), BigAir Group Limited (Sydney, Australia), Fujitsu Limited (Tokyo, Japan), iPass Inc. (Silicon Valley, U.S.), Mojo Networks, Inc. (California, U.S.), and Zebra Technologies Corporation (Lincolnshire, Illinois, U.S.). Other stakeholders of the Wi-Fi as a Service market include telecom providers, cloud service providers, network solution providers, wireless service providers, independent service providers, and others.

Key Target Audience

• Wi-Fi as a Service Providers
•  Telecom Providers
• Cloud Service Providers
• Network Solution Providers
• IT Solution Providers
• Wireless Service Providers
• Independent Service Providers
• System Integrators
• Research Organizations
• Consulting Companies
• Government Agencies

“The research study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report

The research report categorizes the Wi-Fi as a Service market to forecast the revenues and analyze the trends in each of the following sub-markets:

By Service Type

• Network Planning and Designing
• Cloud Access Point
• Wi-Fi as a Service Analytics
• Support and Maintenance
• Others

By User Location

• Indoor
• Outdoor

By Organization Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Vertical

• BFSI
• Consumer Goods and Retail
• Education
• Government and Public Sector
• Healthcare and Life Sciences
• Manufacturing
• Telecommunication and IT
• Travel and Hospitality
• Transportation and Logistics
• Others

By Region

• North America
• Europe
• Middle East and Africa (MEA)
• Asia-Pacific (APAC)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on the company-specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the APAC market into countries contributing 75% to the regional market size
• Further breakdown of the North American market into countries contributing 75% to the regional market size
• Further breakdown of the Latin American market into countries contributing 75% to the regional market size
• Further breakdown of the MEA market into countries contributing 75% to the regional market size
• Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

• Detailed analysis and profiling of additional market players (Up to 5).

The Wi-Fi as a Service market is expected to grow from USD 1.18 billion in 2016 to USD 5.94 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 38.1% during the forecast period. Growing demand for centralized management and remote troubleshooting and increasing need for low capital expenditure and total cost of ownership has led to the increased demand for Wi-Fi as a Service.

The Wi-Fi as a Service analytics in service type segment is expected to grow at the highest CAGR during the forecast period, while network planning and designing in service type segment is projected to have the largest market size in 2016 in the Wi-Fi as a Service market. The demand for Wi-Fi as a Service analytics is increasing among enterprises due to increasing need for improved decision-making, optimizing internal business process, increasing operational efficiency, and gaining competitive advantage in the market. Network planning and designing services are the core of Wi-Fi as a Service ecosystem as it deals with deciding the type of wireless network required, according to the area and customer requirements.

The outdoor user location is expected to grow at the highest CAGR during the forecast period. Outdoor user locations include citywide deployments and deployments in airlines, railways, and other means of transport which enables end-users to stay connected from multiple locations from their smart devices thereby fueling the demand for Wi-Fi as a service for outdoor user location. Indoor user location is estimated to have the largest market size in 2016 owing to the large number of deployments in the education institutions, retail mall, and hospitality sector.

The Small and Medium Enterprises (SMEs) segment is expected to grow at the highest CAGR in the Wi-Fi as a Service market during the forecast period and is also estimated to have the largest market size in 2016. To overcome the challenges of low IT budgets, labor, scalability, and management control, SMEs are increasingly adopting Wi-Fi as a Service which offers a subscription-based pricing structure and offers centralized management capabilities, reliability, scalability, cost-effectiveness, remote troubleshooting, increased agility, and increased efficiency.

North America is expected to have the largest market share in 2016, whereas the Asia-Pacific (APAC) region is expected to grow at the highest CAGR from 2016 to 2021, in the Wi-Fi as a Service market. Factors such as rising need for centralized management system, reduced total cost of ownership and increasing need for connectivity with the proliferation of BYOD policy, would also drive the demand for Wi-Fi as a Service market, globally.

In the vertical segment, the transportation and logistics sector is expected to grow at the highest rate in the Wi-Fi as a Service market during the forecast period.

Wi-Fi for transportation, especially in mass transits, is turning out to be very useful and encouraged people to use mass transit rather than increasing automobile traffic on road by using private vehicles. The education sector is estimated to have the largest market size in 2016 owing to the increased usage of smart devices and large number of educational institutions moving to e-learning and smart education.

Banking, Financial Services, and Insurance (BFSI)

The BFSI sector offers tremendous opportunities for the growth of the Wi-Fi as a Service market as there is a significant need for improved connectivity and internet access to carry out their financial transaction with ease and security. The cloud-based technologies enable the delivery of secure Wi-Fi service that helps in sharing critical information among financial institutions. Wi-Fi as a Service allows financial institutions to increase productivity and provide improved services for their customers.

Consumer Goods and Retail

With the advent of online retailers, the consumer goods and retail industry has been majorly disrupted. To gain competitive advantage and survive in market, the retailers are using cloud-based technologies to deliver better customer experience and gain unparalleled levels of business insights. The introduction of internet has affected this industry and has transformed customer’s buying behavior. The need for in-store Wi-Fi has become critical as it helps the enterprise in understanding the demographic behavior of customers, which provides retailers with a clear strategy for carefully curated in-store messaging and offers.

Education

The rapid growth in the number of hand-held smart devices is driving the adoption of cloud-based technology for education. Additionally, it would facilitate communication among the teachers, researchers, students, professors, and others to make learning easier. Today, a number of educational institutions are providing cloud-managed Wi-Fi services to its students and teachers that allow them access to research documents, presentations, project files, and other data easily and securely from remote locations. It also allows students to quickly share and synchronize their files with colleagues as well as higher officials.

Government and Public Sector

The local, national, and international governmental bodies and the associated agencies need a robust, secure, and cost-efficient connectivity solution. These government bodies also need to share and synchronize critically confidential information on an international level, which involves easy and quick data access from multiple locations across the whole globe. Cloud-based technology enables government officials to access and share the data on various devices such as smartphones, personal computers, tablets, and laptops anytime they need through secure connection.

Critical questions the report answers:

• Where will all these developments take the industry in the mid to long term?
• What are the upcoming industry trends in Wi-Fi as a Service market?

The adoption of Wi-Fi as a Service is increasing in the market owing to the growing need of connectivity with rising mobile workforce. However, cloud connectivity failure may hamper business-critical functions. Any failure in cloud computing services leads to overall failure of operation in the organization. The failure in business-critical functions in enterprise may lead to heavy losses. Thus, cloud connectivity failure is a barrier to the adoption of Wi-Fi as a Service for business-critical functions.

The major vendors in the Wi-Fi as a Service market include Cisco systems, Inc. (Cisco Meraki) (San Jose, California, U.S), Rogers Communications Inc. (Toronto, Canada), Ruckus Wireless, Inc., A BROCADE COMPANY (California, U.S.), Singapore Telecommunications Limited (Singtel)(Singapore), Telstra Corporation Limited (Melbourne, Australia), ViaSat Inc.(California U.S.), ADTRAN, INC.(Huntsville, Alabama, U.S.), Aerohive Networks, Inc. (California, U.S.), Aruba, a Hewlett Packard Enterprise Company (Sunnyvale, California, U.S.), BigAir Group Limited (Sydney, Australia), Fujitsu Limited (Tokyo, Japan), iPass Inc. (Silicon Valley, U.S.), Mojo Networks, Inc. (California, U.S.), and Zebra Technologies Corporation (Lincolnshire, Illinois, U.S.). These players have adopted various strategies such as new product development, mergers & acquisitions, and business expansions to cater to the Wi-Fi as a Service market.

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