Wi-Fi as a Service Market by Service Type (Network Planning and Designing, Cloud Access Point, Wi-Fi as a Service Analytics, Support And Maintenance), User Location, Organization Size, Vertical, and Region - Global Forecast to 2021

The Wi-Fi as a Service market size is estimated to grow from USD 1.18 Billion in 2016 to USD 5.94 Billion by 2021, at a CAGR of 38.1%. Factors such as low capital expenditure and total cost of ownership, ease of management & remote troubleshooting, faster deployment, and end-to-end visibility of Wi-Fi as a Service are fueling the growth of the market across the globe.

Objectives of the Study

• To define, describe, and forecast the Wi-Fi as a Service market on the basis of service type, user location, organization size, industry verticals, and regions.
• To provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
• To forecast the market size and growth rate of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To analyze the opportunities in the market for stakeholders and provide company profiles of the key players in the market to comprehensively analyze the core competencies and draw competitive landscape for the market
• To track and analyze competitive developments such as Mergers and Acquisitions (M&A), new product developments, and Research and Development (R&D) activities in the market

The research methodology used to estimate and forecast the Wi-Fi as a Service market begins with capturing data on key vendor revenues through secondary sources such as annual reports, press releases, associations such as Federal Emergency Management Agency (FEMA), and databases such as Factiva, BusinessWeek, company websites, and news articles. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the overall market size of the global Wi-Fi as a Service market from the revenue of the key players in the market. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures are employed to complete the overall market engineering process and arrive at the exact statistics for all segments. The breakdown of primary profiles is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The Wi-Fi as a Service ecosystem comprise service providers such as Cisco systems, Inc. (Cisco Meraki) (San Jose, California, U.S), Rogers Communications Inc. (Toronto, Canada), Ruckus Wireless, Inc., A BROCADE COMPANY (California, U.S.), Singapore Telecommunications Limited (Singtel) (Singapore), Telstra Corporation Limited (Melbourne, Australia), ViaSat Inc.(California U.S.), ADTRAN, INC. (Huntsville, Alabama, U.S.), Aerohive Networks, Inc. (California, U.S.), Aruba, a Hewlett Packard Enterprise Company (Sunnyvale, California, U.S.), BigAir Group Limited (Sydney, Australia), Fujitsu Limited (Tokyo, Japan), iPass Inc. (Silicon Valley, U.S.), Mojo Networks, Inc. (California, U.S.), and Zebra Technologies Corporation (Lincolnshire, Illinois, U.S.). Other stakeholders of the Wi-Fi as a Service market include telecom providers, cloud service providers, network solution providers, wireless service providers, independent service providers, and others.

Key Target Audience

• Wi-Fi as a Service Providers
•  Telecom Providers
• Cloud Service Providers
• Network Solution Providers
• IT Solution Providers
• Wireless Service Providers
• Independent Service Providers
• System Integrators
• Research Organizations
• Consulting Companies
• Government Agencies

“The research study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report

The research report categorizes the Wi-Fi as a Service market to forecast the revenues and analyze the trends in each of the following sub-markets:

By Service Type

• Network Planning and Designing
• Cloud Access Point
• Wi-Fi as a Service Analytics
• Support and Maintenance
• Others

By User Location

• Indoor
• Outdoor

By Organization Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Vertical

• BFSI
• Consumer Goods and Retail
• Education
• Government and Public Sector
• Healthcare and Life Sciences
• Manufacturing
• Telecommunication and IT
• Travel and Hospitality
• Transportation and Logistics
• Others

By Region

• North America
• Europe
• Middle East and Africa (MEA)
• Asia-Pacific (APAC)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on the company-specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the APAC market into countries contributing 75% to the regional market size
• Further breakdown of the North American market into countries contributing 75% to the regional market size
• Further breakdown of the Latin American market into countries contributing 75% to the regional market size
• Further breakdown of the MEA market into countries contributing 75% to the regional market size
• Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

Detailed analysis and profiling of additional market players (Up to 5).

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                     2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                     2.1.2.1 Key Data From Primary Sources
                     2.1.2.2 Key Industry Insights
                     2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions
           2.4.1 Global Wi-Fi as A Service Market: Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Wi-Fi as A  Service Market
    4.2 Market Share of Top Three Service Types and Regions
    4.3 Lifecycle Analysis, By Region, 2016
    4.4 Market Investment Scenario
    4.5 Market: By Vertical

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Service Type
           5.3.2 By User Location
           5.3.3 By Organization Size
           5.3.4 By Vertical
           5.3.5 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                     5.4.1.1 Low Capex and Total Cost of Ownership
                     5.4.1.2 Ease of Management and Remote Troubleshooting
                     5.4.1.3 Faster Deployment and End-To-End Visibility
           5.4.2 Restraints
                     5.4.2.1 Cloud Connectivity Failure May Hamper Business-Critical Functions
           5.4.3 Opportunities
                     5.4.3.1 Increased Adoption in the Mid-Market and Distributed Enterprise Markets
                     5.4.3.2 Proliferation of Byod and Mobility
           5.4.4 Challenges
                     5.4.4.1 Security and Privacy Concerns
                     5.4.4.2 Lack of Expertise and Skilled Personnel

6 Industry Trends (Page No. - 43)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Strategic Benchmarking

7 Wi-Fi as A Service Market Analysis, By Service Type (Page No. - 45)
    7.1 Introduction
    7.2 Network Planning and Designing
    7.3 Cloud Access Point
    7.4 Wi-Fi as A Service Analytics
    7.5 Support and Maintenanace
    7.6 Others

8 Market Analysis, By User Location (Page No. - 52)
    8.1 Introduction
    8.2 Indoor
    8.3 Outdoor

9 Market Analysis, By Organization Size (Page No. - 56)
    9.1 Introduction
    9.2 Small and Medium Enterprises (SMES)
    9.3 Large Enterprises

10 Wi-Fi as A Service Market Analysis, By Vertical (Page No. - 60)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance (BFSI)
     10.3 Consumer Goods and Retail
     10.4 Education
     10.5 Government and Public Sector
     10.6 Healthcare and Life Sciences
     10.7 Manufacturing
     10.8 Telecommunication and It
     10.9 Travel and Hospitality
     10.1 Transportation and Logistics
     10.11 Others

11 Geographic Analysis (Page No. - 70)
     11.1 Introduction
     11.2 North America
               11.2.1 United States (U.S.)
               11.2.2 Canada
               11.2.3 Others
     11.3 Europe
               11.3.1 United Kingdom (U.K.)
               11.3.2 Germany
               11.3.3 France
               11.3.4 Others
     11.4 Asia-Pacific (APAC)
               11.4.1 China
               11.4.2 Australia and New Zealand(ANZ)
               11.4.3 Singapore
               11.4.4 Others
     11.5 Middle East and Africa (MEA)
               11.5.1 Middle East
               11.5.2 Africa
     11.6 Latin America
               11.6.1 Brazil
               11.6.2 Mexico
               11.6.3 Others

12 Competitive Landscape (Page No. - 96)
     12.1 Overview
     12.2 Market Evaluation Framework
               12.2.1 New Product Launches
               12.2.2 Partnerships, Agreements, and Collaborations
               12.2.3 Mergers and Acquisitions
               12.2.4 Expansions

13 Company Profiles (Page No. - 101)
     13.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
     13.2 Cisco Systems, Inc. (Cisco Meraki)
     13.3 Rogers Communications Inc.
     13.4 Ruckus Wireless, Inc., A Brocade Company
     13.5 Singapore Telecommunications Limited (Singtel)
     13.6 Telstra Corporation Limited
     13.7 ViaSat Inc.
     13.8 ADTRAN, Inc.
     13.9 Aerohive Networks, Inc.
     13.10 Aruba, A Hewlett Packard Enterprise Company
     13.11 Bigair Group Limited
     13.12 Fujitsu Limited
     13.13 iPass Inc.
     13.14 Mojo Networks, Inc.
     13.15 Zebra Technologies Corporation

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 135)
     14.1 Other Key Developments
               14.1.1 New Product Launches, 2014–2016
               14.1.2 Partnerships, Agreements, and Collaborations, 2014-2016
               14.1.3 Mergers and Acquisitions, 2014–2016
               14.1.4 Expansions, 2014–2016
     14.2 Expert Interviews
               14.2.1 ADTRAN, Inc.
               14.2.2 Boingo Wireless, Inc.
               14.2.3 iPass Inc.
     14.3 Discussion Guide:
     14.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.5 Introducing RT: Real-Time Market Intelligence
     14.6 Available Customizations
     14.7 Related Reports

List of Tables (66 Tables)

Table 1 Wi-Fi as A Service Market Size and Growth Rate, 2014–2021 (USD Million)
Table 2 Market Size, By Service Type, 2014–2021 (USD Million)
Table 3 Network Planning and Designing: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Cloud Access Point: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Wi-Fi as A Service Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Support and Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Market Size, By User Location, 2014–2021 (USD Million)
Table 9 Indoor: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Outdoor: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Market Size, By Organization Size, 2014–2021 (USD Million)
Table 12 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Market Size, By Vertical, 2014–2021 (USD Million)
Table 15 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Consumer Goods and Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Education: Wi-Fi as A Service Market Size, By Region, 2014–2021 (USD Million)
Table 18 Government and Public Sector: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Telecommunication and It: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Travel and Hospitality: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Transportation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Market Size, By Region, 2014–2021 (USD Million)
Table 26 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 27 North America: Market Size, By Service Type, 2014–2021 (USD Million)
Table 28 North America: Market Size, By User Location, 2014–2021 (USD Million)
Table 29 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 30 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 31 United States: Market Size, By Service Type, 2014–2021 (USD Million)
Table 32 United States: Market Size, By User Location, 2014–2021 (USD Million)
Table 33 Europe: Wi-Fi as A Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 34 Europe: Market Size, By Service Type, 2014–2021 (USD Million)
Table 35 Europe: Market Size, By User Location, 2014–2021 (USD Million)
Table 36 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 37 Europe: Market Size, By Country, 2014–2021 (USD Million)
Table 38 United Kingdom: Market Size, By Service Type, 2014–2021 (USD Million)
Table 39 United Kingdom: Market Size, By User Location, 2014–2021 (USD Million)
Table 40 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 41 Asia-Pacific: Market Size, By Service Type, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By User Location, 2014–2021 (USD Million)
Table 43 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 44 Asia-Pacific: Market Size, By Country, 2014–2021 (USD Million)
Table 45 China: Wi-Fi as A Service Market Size, By Service Type, 2014–2021 (USD Million)
Table 46 China: Market Size, By User Location, 2014–2021 (USD Million)
Table 47 Middle East and Africa:  Market Size, By Vertical, 2014–2021 (USD Million)
Table 48 Middle East and Africa: Market Size, By Service Type, 2014–2021 (USD Million)
Table 49 Middle East and Africa: Market Size, By User Location, 2014–2021 (USD Million)
Table 50 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 51 Middle East and Africa: Market Size, By Country, 2014–2021 (USD Million)
Table 52 Middle East: Market Size, By Service Type, 2014–2021 (USD Million)
Table 53 Middle East: Market Size, By User Location, 2014–2021 (USD Million)
Table 54 Africa: Market Size, By Service Type, 2014–2021 (USD Million)
Table 55 Africa: Market Size, By User Location, 2014–2021 (USD Million)
Table 56 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 57 Latin America: Market Size, By Service Type, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By User Location, 2014–2021 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 60 Latin America: Market Size, By Country, 2014–2021 (USD Million)
Table 61 Brazil: Wi-Fi as A Service Market Size, By Service Type, 2014–2021 (USD Million)
Table 62 Brazil: Market Size, By User Location, 2014–2021 (USD Million)
Table 63 New Product Launches, 2016
Table 64 Partnerships, Agreements, and Collaborations, 2016
Table 65 Mergers and Acquisitions, 2016
Table 66 Expansions, 2016
 
 
List of Figures (52 Figures)
 
Figure 1 Global Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Market, By User Location (2016 vs 2021)
Figure 8 Market, By Organization Size (2016 vs 2021)
Figure 9 North America is Estimated to Hold the Largest Market Share in 2016
Figure 10 Top Three Revenue Segments for the Wi-Fi as A Service Market, 2016–2021
Figure 11 Growth Trend of Market (2016–2021)
Figure 12 Network Planning and Designing Service Type and North America to Have the Largest Market Share
Figure 13 Regional Lifecycle Analysis: Asia-Pacific to Enter Growth Phase During the Forecast Period
Figure 14 Market Investment Scenario: Asia-Pacific Would Emerge as the Best Market for Investments in the Next Five Years
Figure 15 Education is Estimated to Hold the Largest Market Size in 2016
Figure 16 Evolution of the Market
Figure 17 Market Segmentation, By Service Type
Figure 18 Market Segmentation, By User Location
Figure 19 Market Segmentation, By Organization Size
Figure 20 Market Segmentation, By Vertical
Figure 21 Market Segmentation, By Region
Figure 22 Wi-Fi as A Service Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Market: Value Chain Analysis
Figure 24 Market: Strategic Benchmarking
Figure 25 Network Planning and Designing is Expected to Have the Largest Market Size in 2016
Figure 26 Indoor Segment is Expected to Hold Larger Market Size in 2016
Figure 27 Small and Medium Enterprise Segment is Expected to Hold Larger Market Size During the Forecast Period
Figure 28 Education Vertical Expected to Hold the Largest Market Size in Wi-Fi as A Service Market in 2016
Figure 29 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 30 North America Market Snapshot
Figure 31 Asia-Pacific Market Snapshot
Figure 32 Companies Adopted New Product Launches as the Key Growth Strategy
Figure 33 Battle for Market Share: Partnerships, Agreements, and Collaborations is the Key Strategy
Figure 34 Geographic Revenue Mix of Top Market Players
Figure 35 Cisco Systems, Inc.: Company Snapshot
Figure 36 Cisco Systems, Inc.: SWOT Analysis
Figure 37 Rogers Communications Inc.: Company Snapshot
Figure 38 Rogers Communications Inc.: SWOT Analysis
Figure 39 Ruckus Wireless, Inc.: Company Snapshot
Figure 40 Ruckus Wireless, Inc.: SWOT Analysis
Figure 41 Singapore Telecommunications Limited (Singtel): Company Snapshot
Figure 42 Singapore Telecommunications Limited (Singtel): SWOT Analysis
Figure 43 Telstra Corporation Limited: Company Snapshot
Figure 44 Telstra Corporation Limited: SWOT Analysis
Figure 45 ViaSat Inc.: Company Snapshot
Figure 46 ViaSat Inc.: SWOT Analysis
Figure 47 ADTRAN, Inc.: Company Snapshot
Figure 48 Aerohive Networks, Inc.: Company Snapshot
Figure 49 Bigair Group Limited: Company Snapshot
Figure 50 Fujitsu Limited: Company Snapshot
Figure 51 iPass Inc.: Company Snapshot
Figure 52 Zebra Technologies Corporation: Company Snapshot 

The Wi-Fi as a Service market is expected to grow from USD 1.18 Billion in 2016 to USD 5.94 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 38.1% during the forecast period. Growing demand for centralized management and remote troubleshooting and increasing need for low capital expenditure and total cost of ownership has led to the increased demand for Wi-Fi as a Service.

The Wi-Fi as a Service market has been segmented based on service type, user location, organization size, industry vertical, and region. The Wi-Fi as a Service analytics in service type segment is expected to grow at the highest CAGR during the forecast period, while network planning and designing in service type segment is projected to have the largest market size in 2016 in the market. The demand for Wi-Fi as a Service analytics is increasing among enterprises due to increasing need for improved decision-making, optimizing internal business process, increasing operational efficiency, and gaining competitive advantage in the market. Network planning and designing services are the core of Wi-Fi as a Service ecosystem as it deals with deciding the type of wireless network required, according to the area and customer requirements.

The outdoor user location is expected to grow at the highest CAGR during the forecast period. Outdoor user locations include citywide deployments and deployments in airlines, railways, and other means of transport which enables end-users to stay connected from multiple locations from their smart devices thereby fuelling the demand for Wi-Fi as a service for outdoor user location. Indoor user location is estimated to have the largest market size in 2016 owing to the large number of deployments in the education institutions, retail mall, and hospitality sector.

The Small and Medium Enterprises (SMEs) segment is expected to grow at the highest CAGR in the Wi-Fi as a Service market during the forecast period and is also estimated to have the largest market size in 2016. To overcome the challenges of low IT budgets, labor, scalability, and management control, SMEs are increasingly adopting Wi-Fi as a Service which offers a subscription-based pricing structure and offers centralized management capabilities, reliability, scalability, cost-effectiveness, remote troubleshooting, increased agility, and increased efficiency.

The transportation and logistics sector is expected to grow at the highest rate in the Wi-Fi as a Service market during the forecast period. Wi-Fi for transportation, especially in mass transits, is turning out to be very useful and encouraged people to use mass transit rather than increasing automobile traffic on road by using private vehicles. The education sector is estimated to have the largest market size in 2016 owing to the increased usage of smart devices and large number of educational institutions moving to e-learning and smart education.

North America is expected to have the largest market share in 2016, whereas the Asia-Pacific (APAC) region is expected to grow at the highest CAGR from 2016 to 2021, in the Wi-Fi as a Service market. Factors such as rising need for centralized management system, reduced total cost of ownership and increasing need for connectivity with the proliferation of BYOD policy, would also drive the demand for market, globally.

The adoption of Wi-Fi as a Service is increasing in the market owing to the growing need of connectivity with rising mobile workforce. However, cloud connectivity failure may hamper business-critical functions. Any failure in cloud computing services leads to overall failure of operation in the organization. The failure in business-critical functions in enterprise may lead to heavy losses. Thus, cloud connectivity failure is a barrier to the adoption of Wi-Fi as a Service for business-critical functions.

The major vendors in the Wi-Fi as a Service market include Cisco systems, Inc. (Cisco Meraki) (San Jose, California, U.S), Rogers Communications Inc. (Toronto, Canada), Ruckus Wireless, Inc., A BROCADE COMPANY (California, U.S.), Singapore Telecommunications Limited (Singtel)(Singapore), Telstra Corporation Limited (Melbourne, Australia), ViaSat Inc.(California U.S.), ADTRAN, INC. (Huntsville, Alabama, U.S.), Aerohive Networks, Inc. (California, U.S.), Aruba, a Hewlett Packard Enterprise Company (Sunnyvale, California, U.S.), BigAir Group Limited (Sydney, Australia), Fujitsu Limited (Tokyo, Japan), iPass Inc. (Silicon Valley, U.S.), Mojo Networks, Inc. (California, U.S.), and Zebra Technologies Corporation (Lincolnshire, Illinois, U.S.). These players have adopted various strategies such as new product development, mergers & acquisitions, and business expansions to cater to the Wi-Fi as a Service market.

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