HOME Research Insight Bose Corporation Maintains its Dominance in Global Wireless Audio Device Market

Bose Corporation Maintains its Dominance in Global Wireless Audio Device Market

There are many factors that are responsible for bringing Bose to the position where it is today, in the wireless audio device market; major ones among these are strong R&D and major successful acquisitions. The company also enjoys a global presence, having footprints in almost every region and country of the globe. Bose's broad geographic presence and customer base have been increasing its revenue generation opportunities while reducing its business risk. Bose Corporation has also been the first company to introduce products with regards to the automotive sector; like the ‘automotive music systems’ designed for cars, and the noise reducing headphones for pilots. In addition, the company was also ranked among America's largest private companies in 2012. The major competitors that are struggling for the leading position are Sennheiser and Harman International Industries.

Wireless audio device market is an emerging market in today’s scenario. Though the wired audio device market has enormously covered the market, but introduction of wireless technologies in audio system has designed a new path towards growth. There are large numbers of players in this market, but the market is currently ruled by two major audio device giants; namely Bose Corporation (U.S.) and Harman International Industries Ltd. (U.S.). The other major players in the market are Apple Inc. (U.S.), Avenera Corporation (U.S.), Bluetooth Sig Inc. (U.S.), Boston Acoustics Inc. (U.S.), CSR Plc. (U.K.), Klipsch Group Inc. (U.S.), Logitech International SA (Switzerland), Philips Electronics Corporation (the Netherlands), Plantronics Inc. (U.S.), Polk Audio Inc. (U.S.), Sennheiser Electronics GMBH & Co. KG (Germany), Shure Inc. (U.S.), Sonos Inc. (U.S.), Sony Corporation (Japan), SMSC (U.S.), Vizio Inc. (U.S.), Voxx International Corporation (U.S.), and Yamaha Corporation (Japan). Most of these players focus on select few product segments such as headphones and sound bars. Out of these, the Bose Corporation (U.S.), currently, dominates the global market of wireless audio devices by offering products in all the segments such as wireless headphones, wireless speakers, wireless sound bars and wireless microphones— across all the major geographies.

Related Reports:

Wireless Audio Device Market By Products (Speakers, Headphones, Sound-Bars & Microphones),Technology (Bluetooth, Airplay, SKAA, & Wi-Fi), Application (Home, Consumer, Commercial, Automotive & Defense) - Global Forecast & Analysis (2013 – 2018)

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