Pet Biotics Market By Type (Probiotics, Prebiotics, and Postbiotics), Application (Dry, Wet, Supplements, and Snacks & Treats), Pet (Dogs, Cats, and Other Pets), Form, Function, Manufacturing Technology, and Region - Global Forecast to 2030

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USD 1,232.5 MN
MARKET SIZE, 2030
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CAGR 7.0%
(2025-2030)
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280
REPORT PAGES
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300
MARKET TABLES

OVERVIEW

pet-biotics-market Overview

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

The pet biotics market is projected to reach USD 1,232.5 million by 2030 from USD 878.1 million in 2025, at a CAGR of 7.0% from 2025 to 2030. The growth of the pet biotics market is driven by the rising pet humanization and preventive health focus, and growing veterinary recommendations and clinical backing.

KEY TAKEAWAYS

  • BY REGION
    The North American pet biotics market accounted for a 39.7% share in 2025.
  • BY TYPE
    By type, the postbiotic segment is expected to register a higher CAGR of 8.1%.
  • BY APPLICATION
    By application, the supplements segment is projected to grow at the highest rate from 2025 to 2030.
  • BY PET
    By pet, the dog segment is expected to dominate the market.
  • BY FORM
    By form, the dry segment is expected to hold a significant market share.
  • COMPETITIVE LANDSCAPE - KEY PLAYERS
    ADM, Alltech, and Kerry Group PLC were identified as some of the star players in the pet biotics market (global), given their strong market share and product footprint.
  • COMPETITIVE LANDSCAPE - STARTUPS
    Biotenova Sdn. Bhd., Pellucid Lifesciences Pvt. Ltd, and Verb Biotics, among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.

The pet biotics market is expected to grow at a rapid rate due to increasing awareness of pet health and functional nutrition, advancements in formulation and delivery technology, and rising investments by major market players.

TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS

The impact on consumers' business emerges from customer trends or disruptions. Hotbets are new, emerging types and strains of biosolutions, targeting end users who are clients of pet biotic ingredient manufacturers. Shifts, which are changing trends or disruptions, will impact the revenues of end users, thus affecting the revenues of hotspots and further the revenues of pet biotic manufacturers.

pet-biotics-market Disruptions

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

MARKET DYNAMICS

Drivers
Impact
Level
  • Rising pet humanization and preventive health focus
  • Growing veterinary recommendation and clinical backing
RESTRAINTS
Impact
Level
  • Heat and moisture sensitivity of microbial strains
  • Shelf-life viability concerns
OPPORTUNITIES
Impact
Level
  • Increase in pet expenditure, with a substantial increase in pet food expenditure
  • Rising demand for gut-health-focused and functional pet foods
CHALLENGES
Impact
Level
  • Supply chain complexity for live microbes
  • Competition from alternative digestive health solutions

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Driver: Rising pet humanization and preventive health focus

Pet owners are increasingly viewing dogs and cats as family members, leading to a significant shift in spending behavior and nutritional priorities. This “pet parent” mindset has elevated expectations for care quality, wellness, and emotional bonding — a trend similar to those observed in human health and lifestyle.

Restraint: Heat and moisture sensitivity of microbial strains

One of the major restraints in the pet biotics market is the heat and moisture sensitivity of microbial strains used as functional ingredients. The stability of probiotic microorganisms during pet food manufacturing and storage remains a major technical restraint in the market.

Opportunity: Increase in pet expenditure, with a substantial increase in pet food expenditure

The steady rise in global pet ownership has been accompanied by a significant surge in overall pet expenditure, particularly in food and nutrition categories. Pet owners increasingly view their pets as family members, prioritizing premium nutrition and health-related products over cost-based decisions.

Challenge: Supply chain complexity for live microbes

The supply chain for live microbial ingredients in the pet biotics market presents significant operational and logistical challenges. Unlike conventional feed additives, probiotic strains are biologically active and highly sensitive to environmental conditions, requiring precise handling throughout their production and distribution.

pet-biotics-market: COMMERCIAL USE CASES ACROSS INDUSTRIES

COMPANY USE CASE DESCRIPTION BENEFITS
A&B Ingredients developed its proprietary probiotic strain PA5051 ( Pediococcus acidilactici PA5051 ) for use in both human/animal nutrition and pet food/pet supplement applications. For the pet supplement/food manufacturer: access to a differentiating probiotic ingredient with strong stability and performance claims (which supports premium positioning).
Chr. Hansen (part of Novonesis Group) expanded its microbial expertise into the pet health and nutrition market with the introduction of a new portfolio of stable live probiotics for use in pet foods and supplements. This science-based probiotic portfolio targets to meet the distinct needs of pets throughout their lifespan.
Alltech introduced MICROBUILD, a new prebiotic fiber designed to support gut health in pets by promoting beneficial microbiota and improving digestive function. This innovation reflects the growing consumer demand for functional pet nutrition, positioning Alltech to strengthen its presence in the companion animal health market with scientifically backed solutions.

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET ECOSYSTEM

The pet biotics ecosystem is categorized into manufacturers, regulatory bodies, and end-use companies. The pet biotics market is a dynamic and rapidly expanding ecosystem characterized by diverse stakeholders and innovative products. Established companies and agile startups are central to this market, and they develop pet biotic products.

pet-biotics-market Ecosystem

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET SEGMENTS

pet-biotics-market Segments

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Pet Biotics Market, By Type

The probiotic segment is expected to dominate the market due to strong consumer demand for functional nutrition that supports digestive health, immunity, and overall well-being in pets.

Pet Biotics Market, By Pet

The dog segment holds a significant market share due to the increasing humanization of pets, where pet owners are more inclined to treat their dogs as family members and invest in their overall health and wellness.

Pet Biotics Market, By Form

Dry biotics, including powders, granules, and extrudable dry ingredients, are more widely adopted in commercial pet food and supplements due to their longer shelf life, higher stability, easier storage and transport, and better compatibility with processing technologies such as extrusion and baking.

Pet Biotics Market, By Application

Dry pet food application holds a significant share due to its wide adoption, ease of storage, long shelf life, and compatibility with biotic ingredients.

REGION

Asia Pacific to be fastest-growing region in global pet biotics market during the forecast period

The Asia Pacific pet biotics market is expected to register the highest CAGR during the forecast period, driven by the demand for functional pet foods that support gut health, immunity, and overall wellness of pets.

pet-biotics-market Region

pet-biotics-market: COMPANY EVALUATION MATRIX

In the pet biotics market matrix, ADM and Alltech (Star) lead with a strong market share and extensive product footprint for pets, driven by their strong geographical presence, significant formulation and distribution capabilities, and strong ties with pet food manufacturers. Orffa (Emerging Leader) is gaining visibility with its specialized pet biotic offerings for pet applications, strengthening its position through strong product offerings.

pet-biotics-market Evaluation Metrics

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

KEY MARKET PLAYERS

MARKET SCOPE

REPORT METRIC DETAILS
Market Size in 2024 (Value) USD 825.2 Million
Market Forecast in 2030 (Value) USD 1,232.5 Million
Growth Rate CAGR of 7.0% from 2025 to 2030
Years Considered 2021–2030
Base Year 2024
Forecast Period 2025–2030
Units Considered Value (USD Million), Volume (Tons)
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Segments Covered
  • Type:
    • probiotics
    • prebiotics
    • and postbiotics
  • Application:
    • dry food
    • wet food
    • supplements
    • and snacks & treats
  • Pet:
    • dogs
    • cats
    • and other pets
  • Form: dry and liquid
  • Functon:
    • digestive/gut health
    • immune modulation
    • metabolic & weight management
    • oral & dental health
    • other functions
  • Manufacturing Techology:
    • fermentation
    • centrifugation & filtration
    • drying & stabilization
    • encapsulation & protection
    • inactivation & cell disruption
    • formulation & blending
    • and quality control & storage
Regions Covered North America, Europe, Asia Pacific, South America, and Rest of the World
Leading Segments By type, the postbiotic segment is expected to register a higher CAGR of 8.1%.
Leading Region The North American pet biotics market accounted for a 39.7% share in 2025.
Driver Rising pet humanization and preventive health focus
Constraints Heat and moisture sensitivity of microbial strains

WHAT IS IN IT FOR YOU: pet-biotics-market REPORT CONTENT GUIDE

pet-biotics-market Content Guide

DELIVERED CUSTOMIZATIONS

We have successfully delivered the following deep-dive customizations:

CLIENT REQUEST CUSTOMIZATION DELIVERED VALUE ADDS
Europe-based Pet Food Ingredient Manufacturers
  • Detailed probiotic ingredients, competitive landscape, and competitors (financials, product portfolio) analysis
  • Customer landscape mapping by end-use sector
  • Assessment of market share and pricing analysis
  • Identified & profiled 20+ probiotic strain manufacturing companies
  • Track adoption trends in high-growth countries (US, Germany, UK, France, Brazil, China)
  • Highlight new customer clusters driven by sustainability mandates
Supplement Segment Assessment
  • Segmentation of pet probiotic supplements demand across deliverable formats such as tablets & capsules, powder, and soft chews
  • Benchmarking the adoption of various formats of supplement types across regions
  • Switching barrier analysis (quality certification, performance consistency, local regulations)
  • Revenue share for various supplement formats
  • Pinpoint substitution risks & opportunities in cost-sensitive Asia Pacific markets
  • Regulatory structure across regions

RECENT DEVELOPMENTS

  • June 2025 : ADM opened a 1,600 m², state-of-the-art R&D center at Lausanne’s biopôle campus in Switzerland to conduct pre-clinical microbiome research for pets, livestock, and aquaculture—leveraging biotics and fermentation-derived ingredients to improve gut health, immunity, digestion, and longevity. This launch reflects the booming USD 5.2 billion global animal feed biotics market (as of 2024) and growing consumer and producer demand for science-backed nutritional solutions.
  • August 2024 : Kerry announced a two-year strategic partnership with APC Microbiome Ireland at University College Cork to collaboratively research and develop novel biotic and postbiotic ingredients targeting the gut–brain axis, with the aim of improving cognitive health and mood, and a rapid market rollout following project completion.
  • July 2024 : Cargill signed an exclusive distribution agreement with Brenntag Specialties Nutrition for its postbiotic ingredient EpiCor, made from fermented baker’s yeast (Saccharomyces cerevisiae). This deal encompasses a broad range of European regions, including the UK, Ireland, France, Germany, the Nordics, the Baltics, and others. EpiCor is known for supporting immune and gut health, and this partnership aims to meet growing demand for functional health ingredients across Europe.

 

Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
INTRODUCTION
15
EXECUTIVE SUMMARY
20
PREMIUM INSIGHTS
25
MARKET OVERVIEW
30
INDUSTRY TRENDS
35
  • 5.1 PORTER’S FIVE FORCES ANALYSIS
    INTENSITY OF COMPETITIVE RIVALRY
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
  • 5.2 MACROECONOMICS INDICATORS
  • 5.3 VALUE CHAIN ANALYSIS
    RESEARCH & PRODUCT DEVELOPMENT
    RAW MATERIAL SOURCING AND STRAIN IDENTIFICATION
    PROCESSING AND MANUFACTURING OPERATIONS
    DISTRIBUTION & LOGISTICS
    END-USER SEGMENTS AND CONSUMPTION PATTERNS
    VALUE ADDED ACROSS THE VALUE CHAIN
  • 5.4 ECOSYSTEM ANALYSIS
    DEMAND SIDE
    SUPPLY SIDE
  • 5.5 PRICING ANALYSIS
    AVERAGE SELLING PRICE TREND OF PRODUCT TYPE, BY KEY PLAYERS (2024)
    AVERAGE SELLING PRICE TREND, BY REGION (2021-2024)
  • 5.6 TRADE ANALYSIS
    EXPORT SCENARIO (HS CODE 3002) – MAJOR EXPORTING COUNTRIES & REGIONS
    IMPORT SCENARIO (HS CODE 3002) – MAJOR IMPORTING COUNTRIES & REGIONS
  • 5.7 KEY CONFERENCES & EVENTS IN 2025-2026
  • 5.8 TRENDS/DISRUPTIONS IMPACTING THE CUSTOMER’S BUSINESS
  • 5.9 INVESTMENT AND FUNDING SCENARIO
  • 5.10 CASE STUDY ANALYSIS
  • 5.11 IMPACT OF 2025 US TARIFF – PET BIOTICS MARKET
    INTRODUCTION
    KEY TARIFF RATES
    PRICE IMPACT ANALYSIS
    IMPACT ON COUNTRY/REGION*
    - US
    - Europe
    - Asia Pacific
    IMPACT ON END-USE INDUSTRIES
STRATEGIC DISRUPTION THROUGH TECHNOLOGY, PATENTS, DIGITAL, AND AI ADOPTIONS
50
  • 6.1 KEY TECHNOLOGIES
    FERMENTATION
    FILTRATION
    FREEZE-DRYING (LYOPHILIZATION)
    MICROENCAPSULATION & NANOENCAPSULATION
  • 6.2 COMPLEMENTARY TECHNOLOGIES
    IOT-BASED FERMENTATION MONITORING
    ENZYMATIC HYDROLYSIS
  • 6.3 ADJACENT TECHNOLOGIES
    GENOME-SCALE METABOLIC MODELING
    BIOINFORMATICS
    DIGITAL FERMENTATION CONTROL
  • 6.4 PATENT ANALYSIS
    LIST OF MAJOR PATENTS PERTAINING TO THE MARKET
  • 6.5 FUTURE & EMERGING PRODUCTS OF PET BIOTICS
  • 6.6 IMPACT OF GEN AI ON PET FOOD INDUSTRY
    INTRODUCTION
    USE OF GEN AI IN PET FOOD INDUSTRY
    CASE STUDY ANALYSIS
    IMPACT ON PET BIOTICS MARKET
    ADJACENT ECOSYSTEM WORKING ON GEN AI
  • 6.7 SUCCESS STORIES AND REAL-WORLD APPLICATIONS
REGULATORY AND SUSTAINABILITY LANDSCAPE
70
  • 7.1 REGIONAL REGULATIONS
    REGULATORY BODIES AND FRAMEWORKS
    CERTIFICATION AND ACCREDITATION BODIES
    LABELLING REQUIREMENTS AND CLAIMS
    ANTICIPATED REGULATORY CHANGES OVER THE NEXT 5-10 YEARS
  • 7.2 SUSTAINABILITY INITIATIVES
    SUSTAINABLE SOURCING
    CARBON FOOTPRINT REDUCTION INITIATIVES
    CIRCULAR ECONOMY APPROACHES
    CERTIFICATION, TRACEABILITY & TRANSPARENCY
  • 7.3 SUSTAINABILITY IMPACT AND REGULATORY POLICY INITIATIVES
  • 7.4 BIODEGRADABLE PACKAGING, CERTIFICATIONS, LABELING, ECO-STANDARDS
CUSTOMER LANDSCAPE & BUYER BEHAVIOR
90
  • 8.1 DECISION-MAKING PROCESS
  • 8.2 BUYER STAKEHOLDERS AND BUYING EVALUATION CRITERIA
  • 8.3 ADOPTION BARRIERS & INTERNAL CHALLENGES
  • 8.4 UNMET NEEDS FROM VARIOUS END-USE INDUSTRIES
  • 8.5 MARKET PROFITABILITY
PET BIOTICS MARKET, BY TYPE (MARKET SIZE & FORECAST TO 2030- USD MILLION & TONS)
110
  • 9.1 INTRODUCTION
  • 9.2 PROBIOTICS
    BACTERIA
    - Lactobacillus
    - Bifidobacterium
    - Bacillus
    - Enterococcus
    - Streptococcus Thermophilus
    YEAST & FUNGI
    - Saccharomyces Boulardii
    - Saccharomyces Cerevisiae
    - Other Yeast & Fungi
  • 9.3 PREBIOTICS
    OLIGOSACCHARIDES
    - Fructooligosaccharides (FOS)
    - Galactooligosaccharides (GOS)
    - Mannanoligosaccharides (MOS)
    - Other Oligosaccharides
    INULIN
    POLYDEXTROSE
    OTHER PREBIOTIC INGREDIENT TYPES (BETA-GLUCANS, RESISTANT STARCHES, PECTIN)
  • 9.4 POSTBIOTICS
    BACTERIA
    - Lactobacillus
    - Bifidobacterium
    - Other Bacteria
    YEAST
    - Saccharomyces Boulardii
    - Saccharomyces Cerevisiae
PET BIOTICS MARKET, BY APPLICATION (MARKET SIZE & FORECAST TO 2030- USD MILLION)
130
  • 10.1 INTRODUCTION
  • 10.2 DRY FOOD
  • 10.3 WET FOOD
  • 10.4 SUPPLEMENTS
  • 10.5 SNACKS & TREATS
PET BIOTICS MARKET, BY PET (MARKET SIZE & FORECAST TO 2030- USD MILLION)
150
  • 11.1 INTRODUCTION
  • 11.2 DOGS
  • 11.3 CATS
  • 11.4 OTHER PETS (BIRDS, EQUINE, AND OTHER SMALL MAMMALS)
PET BIOTICS MARKET, BY FORM (MARKET SIZE & FORECAST TO 2030- USD MILLION)
170
  • 12.1 INTRODUCTION
  • 12.2 DRY
  • 12.3 LIQUID
PET BIOTICS MARKET, BY FUNCTIONS (MARKET SIZE & FORECAST TO 2030- USD MILLION)
190
  • 13.1 INTRODUCTION
  • 13.2 DIGESTIVE/GUT HEALTH
  • 13.3 IMMUNE MODULATION
  • 13.4 METABOLIC & WEIGHT MANAGEMENT
  • 13.5 ORAL & DENTAL HEALTH
  • 13.6 OTHER FUNCTIONS
PET BIOTICS MARKET, BY MANUFACTURING TECHNOLOGY
200
  • 14.1 INTRODUCTION
  • 14.2 FERMENTATION
  • 14.3 CENTRIFUGATION & FILTRATION
  • 14.4 DRYING & STABILIZATION
  • 14.5 ENCAPSULATION & PROTECTION
  • 14.6 INACTIVATION & CELL DISRUPTION
  • 14.7 FORMULATION & BLENDING
  • 14.8 QUALITY CONTROL & STORAGE
PET BIOTICS MARKET, BY REGION (MARKET SIZE & FORECAST TO 2030- USD MILLION & TONS)
220
  • 15.1 NORTH AMERICA
    US
    CANADA
    MEXICO
  • 15.2 EUROPE
    GERMANY
    UK
    FRANCE
    SPAIN
    ITALY
    REST OF EUROPE
  • 15.3 ASIA PACIFIC
    CHINA
    JAPAN
    INDIA
    AUSTRALIA & NEW ZEALAND
    REST OF ASIA PACIFIC
  • 15.4 SOUTH AMERICA
    BRAZIL
    ARGENTINA
    REST OF SOUTH AMERICA
  • 15.5 REST OF THE WORLD
    MIDDLE EAST
    AFRICA
COMPETITIVE LANDSCAPE
240
  • 16.1 OVERVIEW
  • 16.2 KEY PLAYERS STRATEGIES/RIGHT TO WIN, 2022 - 2025
  • 16.3 REVENUE ANALYSIS, 2022 – 2024
  • 16.4 MARKET SHARE ANALYSIS, 2024
  • 16.5 BRAND/PRODUCT COMPARISON
  • 16.6 COMPANY VALUATION AND FINANCIAL METRICS
  • 16.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2024
    - Company Footprint
    - Region Footprint
    - Type Footprint
    - Pet Footprint
  • 16.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    - Detailed list of key start-up/SMEs
    - Competitive benchmarking of key start-ups/SMEs
  • 16.9 COMPETITIVE SCENARIO
    NEW PRODUCT LAUNCHES
    DEALS
    EXPANSIONS
    OTHERS
COMPANY PROFILES
260
  • 17.1 KEY PLAYERS
    DSM-FIRMENICH
    INTERNATIONAL FLAVORS & FRAGRANCES INC.
    KERRY GROUP PLC
    ADM
    CARGILL, INCORPORATED.
    KEMIN INDUSTRIES, INC.
    BENEO GMBH
    INGREDION
    ALLTECH
    LALLEMAND INC.
    SACCO SYSTEM
    PHILEO BY LESAFFRE
    SANZYME BIOLOGICS
    ORFFA
    BIO-CAT
  • 17.2 STARTUPS/SMES
    SPECIALTY ENZYMES & PROBIOTICS
    CREATIVE ENZYMES
    SYNBIO TECH INC.
    CANBIOCIN INC.
    VERB BIOTICS
    BIOTENOVA SDN. BHD.
    BIOPROX HEALTHCARE
    STRATUM NUTRITION
    WIP
    WIP
RESEARCH METHODOLOGY
280
  • 18.1 RESEARCH DATA
    SECONDARY DATA
    - Key data from secondary sources
    PRIMARY DATA
    - Key data from primary sources
    - Key Industry Insights
    - Breakdown of Primaries
  • 18.2 MARKET SIZE ESTIMATION
    BOTTOM-UP APPROACH
    - Approach For Capturing Market Share By Bottom-Up Analysis
    TOP-DOWN APPROACH
    - Approach For Capturing Market Share By Top-Up Analysis
  • 18.3 MARKET BREAKDOWN AND DATA TRIANGULATION
  • 18.4 RESEARCH ASSUMPTIONS
  • 18.5 RISK ASSESSMENT
  • 18.6 LIMITATIONS
  • 18.7 ADJACENT & RELATED MARKETS
APPENDIX
320
  • 19.1 DISCUSSION GUIDE
  • 19.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 19.3 AVAILABLE CUSTOMIZATIONS
  • 19.4 RELATED REPORTS
  • 19.5 AUTHOR DETAILS

Methodology

This study employed two primary approaches to estimate the current size of the pet biotics market. Exhaustive secondary research was conducted to gather information on the type, application, pet, form, function, and manufacturing technology segments of the market (qualitative). The next step involved validating these findings, assumptions, and sizing with industry experts across the value chain through primary research. The top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, data triangulation was used to estimate the market size of segments and subsegments.

Secondary Research

This research study utilized extensive secondary sources, including directories and databases such as Bloomberg Businessweek and Factiva, to identify and collect information for a technical, market-oriented, and commercial market study. In the secondary research process, sources such as annual reports, press releases & investor presentations of companies, white papers, pet food journals, certified publications, articles from recognized authors, directories, and databases were referred to identify and collect information. Secondary research was mainly used to obtain key information about the industry’s supply chain, the pool of key players, and market classification and segmentation based on the industry trends to the bottom-most level, regional markets, and key developments from market- and technology-oriented perspectives.

Primary Research

Extensive primary research was conducted after obtaining information regarding the pet biotics market scenario through secondary research. Several primary interviews were conducted with market experts from the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief Experience Officers (CXOs), vice presidents (VPs), directors from business development, marketing, research, and development teams, as well as key executives from distributors and key opinion leaders.

Primary interviews were conducted to gather insights, including market statistics, revenue data from products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped to understand the various trends related to type, application, pet, form, functions, and manufacturing technology (qualitative), as well as region. Stakeholders from the demand side, including distributors, importers, exporters, and end-use sectors such as pet food and pet supplement manufacturers, were interviewed to gain insight into the buyers’ perspective on suppliers, products, and the outlook for their businesses, which will impact the overall market.

Pet Biotics Market
 Size, and Share

The three tiers of the companies are defined based on their total revenues in 2023 or 2024, based on the availability of financial data: Tier 1: Revenue > USD 1 billion; Tier 2: USD 100 million ≤ revenue ≤ USD 1 billion; Tier 3: Revenue < USD 100 million.

RoW includes Africa and the Middle East.

COMPANY NAME

DESIGNATION

Cargill, Incorporated (US)

Product Development Manager

Bharat International Pet Foods Pvt. Ltd. (Manager)

Sales Manager

Purina Animal Nutrition LLC (US)

Marketing Head

BIOPROX (France)

Marketing Head

Alltech (US)

Senior Sales Manager

Kemin Industries, Inc. (US)

Business Development Manager

 

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the total size of the pet biotics market. These approaches were also used extensively to determine the size of various market segments. The research methodology used to estimate the market size includes the following details:

  • The key players in the industry and the overall markets were identified through extensive secondary research.
  • All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
  • All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
  • The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.

Pet Biotics Market : Top-Down and Bottom-Up Approach

Pet Biotics Market  Top Down and Bottom Up Approach

Data Triangulation

After determining the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation procedure was employed, wherever applicable, to estimate the overall pet biotics market and obtain precise statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using the top-down and bottom-up approaches.

Market Definition

Pet biotics refer to a group of functional ingredients, including probiotics, prebiotics, and postbiotics, that are incorporated into pet foods, treats, toppers, and nutritional supplements to support gut health, digestion, immunity, nutrient absorption, and overall well-being. Probiotics are live beneficial microorganisms, prebiotics are non-digestible fibers that selectively nourish these beneficial microbes, and postbiotics are bioactive compounds produced through microbial fermentation. Together, these ingredients help maintain a balanced gut microbiome and enhance the health and performance of pets.

Key Stakeholders

  • Probiotic strain manufacturers
  • Prebiotics & postbiotics ingredient manufacturers
  • Pet food and supplement product manufacturers
  • Key companies engaged in pet food processing
  • Intermediate stakeholders, including distributors, retailers, associations, regulatory bodies, and others
  • Government organizations, institutes, and research organizations
  • Associations and industry bodies:
    • Pet Food Institute (PFI)
    • International Probiotics Association (IPA)
    • International Scientific Association for Probiotics and Prebiotics (ISAPP)
    • European Food Safety Authority (EFSA)
    • American Pet Products Association
    • Global Alliance of Pet Food Associations
    • The European Pet Organization
    • Association of American Feed Control Officials (AAFCO)
    • American Veterinary Medical Association (AVMA)

Report Objectives

  • To determine and project the size of the pet biotics market based on type, application, pet, form, function, manufacturing technology (qualitative), and region, over five years, ranging from 2025 to 2030
  • To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
  • To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
  • To analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the total market
  • To identify and profile the key players in the market
  • To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions

Customization Options

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix, which provides a detailed comparison of each company's product portfolio.

Geographic Analysis

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

  • Further breakdown of the Rest of European pet biotics market into key countries
  • Further breakdown of the Rest of Asia Pacific pet biotics market into key countries
  • Further breakdown of the Rest of South American pet biotics market into key countries

Company Information

  • Detailed analyses and profiling of additional market players (up to five)

 

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