Asia Pacific Smart Home Market worth $41.05 billion by 2030
The report "Asia Pacific Smart Home Market By Product (Lighting Controls, Smart Speakers, Entertainment & Other Controls, Smart Kitchen, HVAC Controls, Security & Access Controls, Home Healthcare, Home Appliances), Offering (Behavioral, Proactive) - Forecast to 2030", The Asia Pacific smart home market is expected to grow to USD 41.05 billion by 2030 from USD 27.77 billion in 2025, at a CAGR of 8.1 % from 2025 to 2030. The Asia Pacific smart home market is primarily driven by rapid urbanization, growing middle-class income levels, and rising consumer awareness of connected living and convenience-driven lifestyles. Expanding broadband penetration, widespread smartphone adoption, and accelerating 5G rollout across China, Japan, South Korea, India, and Southeast Asia are enabling seamless device connectivity and large-scale IoT integration. Government-backed smart city initiatives, energy-efficiency mandates, and sustainability policies are pushing the adoption of smart lighting, HVAC control, and energy management systems. Increasing concerns around home safety, surveillance, and elderly care are further fueling demand for smart security solutions and assisted living technologies. The growing ecosystem of technology vendors, telecom operators, appliance manufacturers, and e-commerce platforms is improving product accessibility and affordability. Additionally, advancements in AI, voice assistants, cloud platforms, and interoperability standards are making smart home solutions more intuitive, scalable, and user-friendly, significantly accelerating adoption across residential households in the region.
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“The entertainment & other controls segment is expected to hold the largest market share in 2030.”
The entertainment & other controls segment is expected to dominate the Asia Pacific smart home market due to the rising demand for immersive digital entertainment, smart TVs, streaming devices, and voice-controlled home automation systems. Increasing broadband and 5G availability, along with high smartphone penetration, support seamless connectivity and multi-device synchronization. Consumers are prioritizing convenience, personalization, and enhanced in-home entertainment experiences, especially in urban households. The growing adoption of voice assistants, smart speakers, and centralized control hubs is driving the integration and automation of lighting, audio, and multimedia systems. Additionally, declining device costs, expanding e-commerce availability, and the strong presence of global and regional electronics brands further accelerate segment growth.
“The new installations segment is projected to dominate the Asia Pacific smart home market by 2030.”
The new installations segment is set to dominate the Asia Pacific smart home market, driven by rapid urbanization, large-scale residential construction, and expanding smart city initiatives across China, India, Japan, South Korea, and Southeast Asia. Rising disposable incomes and growing preference for modern, technology-enabled homes are encouraging homebuyers and developers to integrate smart security, lighting, HVAC, and energy management systems at the construction stage. Government policies supporting green buildings and energy efficiency further promote the adoption of smart solutions in newly built homes. Additionally, increasing awareness, competitive product pricing, and a stronger presence of global and regional smart home brands are accelerating growth in new installations.
“The indirect sales channel is projected to grow at a higher CAGR than the direct sales channel during the forecast period.”
The indirect segment is projected to grow at a higher CAGR in the Asia Pacific smart home market due to the strong presence of retail chains, electronics distributors, system integrators, and e-commerce platforms that make smart home devices easily accessible and affordable to consumers. Partnerships between device manufacturers, telecom operators, and home automation solution providers enable bundled offerings, attractive pricing, and installation support, encouraging wider adoption. Additionally, the rapid growth of online retail platforms across China, India, Japan, and Southeast Asia allows customers to compare products, access discounts, and purchase conveniently. Demonstration-based sales through showrooms and dealers further enhance consumer awareness, trust, and purchasing decisions, strengthening the dominance of indirect channels.
Key Players
In the Asia Pacific smart home market, Johnson Controls Inc. (Ireland), Honeywell International Inc. (US), Schneider Electric (France), Siemens (Germany), Apple Inc. (US), Sony (Japan), and ASSA ABLOY (Sweden) are among the key players.
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