Video Analytics Market

Video Analytics Market Size & Share - Future Growth Expectations

The video analytics market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 22.3% during the forecast period, to grow from USD 8.3 billion by 2023 to USD 22.6 billion by 2028. The increasing number of CCTV and surveillance system installations drives the adoption of video analytics software.

The video analytics market is poised for substantial growth in the coming years, driven by several key factors:

  • Increasing Adoption of Surveillance Systems
  • Rising Demand for Actionable Insights
  • Advancements in Artificial Intelligence (AI) and Deep Learning
  • Government Initiatives and Regulations
  • Emergence of Smart Cities and IoT Integration
  • Growing Demand for Retail Analytics

These growth factors indicate a positive outlook for the Video Analytics Market, driven by the increasing demand for security solutions, actionable insights, AI-powered analytics, smart city initiatives, retail analytics, operational efficiency improvements, government regulations, and entertainment industry applications.

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Increasing Adoption of Surveillance Systems:

  • The growing need for security and safety measures in various sectors, including government, transportation, retail, and banking, is fueling the adoption of surveillance systems equipped with video analytics capabilities.
  • Video analytics solutions enable organizations to monitor and analyze video feeds in real-time, detect security threats, and respond to incidents promptly, driving market growth.

Rising Demand for Actionable Insights:

  • Organizations are increasingly leveraging video analytics solutions to extract actionable insights from video data for business intelligence and decision-making purposes.
  • Video analytics algorithms analyze video feeds to identify trends, patterns, and anomalies, providing valuable insights into customer behavior, operational efficiency, and market trends, driving demand for advanced analytics solutions.

Advancements in Artificial Intelligence (AI) and Deep Learning:

  • The integration of AI and deep learning technologies into video analytics solutions is enhancing their capabilities for object detection, recognition, and tracking.
  • Advanced AI algorithms can analyze vast amounts of video data efficiently, enabling real-time detection of objects, events, and behaviors with high accuracy, driving market growth in industries such as retail, transportation, and smart cities.

Government Initiatives and Regulations:

  • Government initiatives aimed at enhancing public safety and security, along with regulations mandating the use of video surveillance systems in certain sectors, are driving market growth.
  • Government agencies, law enforcement, and critical infrastructure operators are investing in video analytics solutions to comply with regulations, prevent security threats, and improve emergency response capabilities.

Emergence of Smart Cities and IoT Integration:

  • The rise of smart city initiatives and the integration of video analytics with Internet of Things (IoT) devices are driving market growth.
  • Video analytics solutions play a crucial role in smart city applications, such as traffic management, public safety, and urban planning, by providing real-time insights into traffic flow, pedestrian behavior, and environmental conditions, enhancing city livability and sustainability.

Growing Demand for Retail Analytics:

  • The retail sector is increasingly adopting video analytics solutions to gain insights into customer behavior, optimize store layouts, and enhance the shopping experience.
  • Video analytics technologies, such as people counting, facial recognition, and heat mapping, enable retailers to understand customer demographics, track foot traffic patterns, and personalize marketing efforts, driving market growth in the retail sector.

Video Analytics Market Share - Global Industry Landscape

The video analytics market is characterized by the presence of several key players competing for market share. Some of the leading companies in the video analytics industry include:

  • Avigilion (Canada)
  • Axis Communications (Sweden)
  • Cisco (US)
  • Honeywell International Inc. (US)
  • IBM (US)

These companies represent some of the key players in the Video Analytics Market, each offering a range of solutions tailored to the needs of their customers in various industries. Their offerings encompass advanced video analytics capabilities, including object detection, facial recognition, behavioral analysis, and event detection, driving innovation and efficiency in the video surveillance and security sector.

Avigilon (Canada):

  • Market Share: Avigilon is a prominent player in the Video Analytics Market, particularly known for its advanced video surveillance solutions.
  • Key Offering: Avigilon offers a range of video analytics solutions, including video management software (VMS), video analytics appliances, and edge-based analytics cameras. Their offerings feature advanced AI-powered analytics capabilities for object detection, facial recognition, license plate recognition, and behavioral analysis, enhancing security and operational efficiency for customers in various industries.

Axis Communications (Sweden):

  • Market Share: Axis Communications is a leading provider of network cameras and video surveillance solutions globally.
  • Key Offering: Axis Communications offers a wide range of network cameras equipped with built-in video analytics capabilities. Their offerings include intelligent video surveillance cameras that support features such as motion detection, tampering detection, and audio analytics. Axis also provides video management software (VMS) solutions that integrate with third-party analytics applications for advanced video analytics functionalities.

Cisco (US):

  • Market Share: Cisco is a major player in the Video Analytics Market, leveraging its expertise in networking and security solutions.
  • Key Offering: Cisco offers video analytics solutions as part of its broader portfolio of security and surveillance products. Their offerings include Cisco Video Surveillance Manager (VSM), an enterprise-grade video management platform that supports advanced analytics features such as facial recognition, object tracking, and crowd monitoring. Cisco also provides video analytics capabilities integrated into its network cameras and security appliances.

Honeywell International Inc. (US):

  • Market Share: Honeywell is a leading provider of industrial automation and security solutions globally.
  • Key Offering: Honeywell offers video analytics solutions as part of its integrated security and surveillance portfolio. Their offerings include video management systems (VMS), analytics software, and intelligent cameras designed to detect and respond to security threats, monitor critical assets, and optimize operational processes. Honeywell's video analytics solutions leverage AI and deep learning technologies for enhanced accuracy and reliability.


  • Market Share: IBM is a major player in the Video Analytics Market, leveraging its expertise in AI and analytics solutions.
  • Key Offering: IBM offers video analytics solutions as part of its Watson AI platform and IBM Cloud services. Their offerings include IBM Video Analytics, a cloud-based video intelligence platform that provides real-time insights from video data for security, safety, and operational optimization. IBM's video analytics solutions leverage AI and machine learning algorithms for object detection, event recognition, and anomaly detection in video streams.

Related Reports:

Video Analytics Market by Offering, Application (Intrusion Management, Incident Detection, and Traffic Monitoring), Deployment Model, Type, Vertical (Critical Infrastructure, Government & Defense, and Manufacturing) and Region - Global Forecast to 2028

Video Analytics Market Size,  Share & Growth Report
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