The function of CRO is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organizing commercial enterprise relationships with new ones. In a subscription-based economy, where companies are investing big time on annuity revenue models, the role of CROs is not only becoming increasingly important for the internal CXO community but also gaining importance for investors and venture capitalists.
Encompassed in a 5-module virtual series of 60 minutes each, this gathering of 500+ nation's top sales & revenue leaders will get benefitted from 5 hours of keynotes, fireside chats, interactive panels, and endless networking opportunities with captivating content aimed at transforming the way you meet goals and will provide an ensured success pathway to become a successful CRO, key metrics to measure successful CROs, and future roadmap.
Some of the key metrics for measuring successful CROs include -
- Strategies and insights to drive topline growth through Account Intelligence
- Tackling the changing market dynamics and seasonal demand changes to ensure consistent quarterly performances throughout the year
- Understanding the demographics' impact on the business and projections while entering new markets and accordingly create a strategy for the same
- Understanding competition and how to place their product/service to perform better and achieve higher gains
With Account Intelligence being one of the key use cases in focus, our CRO Talks Series aims to cater to CROs with the following insights -
- Improving share of wallet from existing customers
- Insights into customer profile for targeted campaigning
- Identifying the best doors to knock on by building account intelligence on target companies
- Understanding revenue shifts that can impact your customer, key industry themes, and competitive intelligence that can show them what trends they are missing out on
- Understanding the major industry segments the client operates in, their largest markets, expected changes to future revenue mix, priority areas, high growth markets in focus, top competitors, businesses that are trending in news, and high impact industry developments
WHAT TO EXPECT?
EVENT FORMAT
- 5 modules virtual series of 60 minutes each
- Each module of the keynote, fireside chats, and interactive panel
- Modules will be a virtual 60-minute session followed by 10 minutes of Q&A with a moderator
- Captivating content aimed at transforming the way you meet goals and will provide an ensured success pathway to become a successful CRO
UPCOMING MODULES
-
16-FEB-2022
MODULE 1:
ROLE OF A CRO -
24-FEB-2022
MODULE 2:
AT WHAT STAGE SHOULD A COMPANY HIRE CRO? -
03-MAR-2022
MODULE 3:
WHAT'S THE IDEAL PROFILE FOR CRO? -
10-MAR-2022
MODULE 4:
WHAT ARE THE KEY METRICS FOR MEASURING SUCCESSFUL CRO'S? -
17-MAR-2022
MODULE 5:
WHAT'S THE CAREER ROADMAP FOR CRO'S?
CONFERENCE SPEAKERS
Marcus Jewell
Chief Revenue Officer, Juniper Network Ltd
Miha Bobic
Vice President Business Development and Product Portfolio, Danfoss
Eric Duffaut
President & Global Head of Field & Marketing, Finastra
David Smith
Chief Operating Officer, ALT Technology
Steve Winter
Board Member, Former Chief Revenue Officer, Coupa Software
Sandeep Singhal
Senior Advisor, Avaana Capital
Jose Duarte
CEO & Non- Executive Director, Infovista
Deb Deep Sengupta
Former President & MD, SAP|Board Advisor| Investor
