MORE THAN USD 170 BN of potential opportunity is opening up in Clean and Renewables
Download PDFDisruption—as countries set net zero targets, rapid renewable capacity additions is the next big trend- USD 170 BN of potential opportunity is opening up
Disruption—as countries set net zero targets, rapid renewable capacity additions is the next big trend- USD 170 BN of potential opportunity is opening up
TECHNOLOGY CURVE CLOUD (CLEAN & RENEWABLES)
GLOBAL RENEWABLE TARGETS WILL DRIVE INVESTMENTS IN WIND & SOLAR ENERGY, PRESENTING HUGE GROWTH OPPORTUNITIES TO ENERGY COMPANIES
GLOBAL RENEWABLE TARGETS WILL DRIVE INVESTMENTS IN WIND & SOLAR ENERGY, PRESENTING HUGE GROWTH OPPORTUNITIES TO ENERGY COMPANIES
TOP Clean and Renewable Energy GROWTH STORIES
MarketsandMarkets helped A leading electrical power system OEM to grow its business in the offshore wind segment, with a projected revenue of USD 65 million in three years
Download PDF
for A LEADING PLAYER IN the solar industry, WE HELPED THE CLIENT IDENTIFY A REVENUE OPPORTUNTITY OF USD 1-2 billion IN 5-6 YEARS IN photovoltaics MARKET
Download PDF
HELPED THE CLIENT TO GAIN MORE KNOWLEDGE UPON REGULATORY FRAMEWORKS ITS RISK AND OTHER PACKAGES & TARIFF STRUCTURE
Download PDFOFFSHORE WIND MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 12-13% IN THE COMING 5 YEARS, DRIVEN BY favourable government policies and rising investments in renewables
CLEAN & RENEWABLE ENERGY MARKET OFFERS USD 150BN POTENTIAL, OVER HALF OF WHICH IS CONTRIBUTED BY SOLAR PHOTOVOLTAICS DRIVEN BY GROUND-MOUNTED PV
OFFSHORE WIND MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 12-13% IN THE COMING 5 YEARS, DRIVEN BY favourable government policies and rising investments in renewables
SIMILARLY, ADJACENT MARKETS HOLD A POTENTIAL OF OVER USD 170 BILLION IN the clean & renewable energy space , MAJORITY OF WHICH WILL BE CONTRIBUTED BY digital utility market, residential energy storage
ADDITIONALLY, WE HAVE ASSISTED A HOST OF OHV PLAYERS to TAP HIGH GROWTH OPPORTUNITIES ACROSS EMERGING END-USERS segments and GEOGRAPHIES
WHY DO COMPANIES NEED HELP TO GROW?
ABSENCE OF ORIGINAL RESEARCH:
- Complex and overlapping markets for clean & renewable energy, hence difficult to calculate market potential and TAM
- Insufficient secondary research for strategic decisions
INTELLIGENCE IS NOT DEMOCRATISED:
- Client unmet needs need to be understood by all market facing employees for new product development and vendor selection.
- Limited knowledge about upcoming technologies and growing applications such as Renewable Drones, Bladeless Wind Turbines, Solar Skins etc.
GROWTH PROGRAM DESIGN AND EXECUTION:
- Lack of GTM knowledge and practice in competitive intel, pricing and product features
SOME UNKNOWNS & ADJACENCIES
- The global renewable energy generation capacity of 290 GW was added in 2021 which is 3% higher than the installations in 2020.
- The global renewable energy capacity is expected to reach more than 4800 GW by 2026 projecting an increase of over 60% from 2020 to 2026.
- China, US, India, Germany, Japan. Brazil, Spain, France, Korea, and Australia are the top 10 countries for clean & renewable energy capacity and they account for 80% of the renewable capacity growth from 2021-2026.
- Solar PV accounts for 60% of the renewable capacity additions owing to the policy initiatives in China, EU, and India which are facilitating the deployment of commercial & residential projects.
- Adjacent markets such as energy storage, and renewable drones, to provide immense growth opportunities.
GROWTH PROBLEMS ENCOUNTERED BY Clean and Renewable Energy COMPANIES
Customer prioritization and assessing unmet needs:
- What are the disruptions in our clients’ businesses? How can we support them for our own growth?
- Who are the most potential customers going forward?
- What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?
Where to Play:
- Which technology should we focus on? Should it be solar, wind, biomass, or any other?
- Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?
Building a compelling Right to Win (RTW):
- Should we enter new markets directly or through partners?
- How can we differentiate from top players? What is their right-to-win vs ours?
OBSTACLES TO GROWTH FOR CURRENT PLAYERS
- Not able to keep pace with fast evolving clean & renewable energy industry – New technologies are emerging leading to increasing government initiatives
- Many start-ups and emerging companies eating up market share of established companies
- Limited clarity on unmet needs among customers/non-customers, hence requirements for novel product features
- Limited clarity on unmet needs, hence requirements for product features
- Unclear picture about the regulatory and policy scenario
KEY UNCERTAINTIES/ PERSPECTIVES WHICH INDUSTRY LEADERS SEEK ANSWERS TO:
KEY QUESTIONS OF Clean and Renewable Energy COMPANIES
-
What are the customer needs and requirements? What are some of the unmet needs? Rate and rank various purchase criteria:
- Product/service features
- Quality
- Innovation
- Price
- Branding
- Gap analysis between the client’s product offerings and customer needs. What changes or innovations could the client focus on?
- How are other peers realizing their diversification goals of shifting from conventional energy production to other cleaner forms of production?
- What are the various renewable technologies that are at different stages of maturity?
- Which renewable technology should we integrate into our portfolio that offers best RoI, and long-term technology advantage?
- What are the various innovative technology solution providers that we can acquire, and where? Who can we partner with to offer best customer services?
KEY QUESTIONS OF COMPANIES IN ADJACENT MARKETS
- Not able to keep pace with fast evolving energy storage industry – New technologies are emerging leading to increasing government initiatives. What are the key regulations surrounding energy storage?
- Major Market Trends and Dynamic. How is Client’s current business position and strategy aligned with industry dynamics, disruptions, and opportunities
- What are the key components that the clients are keen ?
- When energy storage tipping point can be achieved?
- Competitive Landscape and Market Share Rankings. Assessment of Client’s competitive position and product offerings vs. major competitors.
- What should be our key differentiations/ Value Proposition in company’s offerings?
- Many start-ups and emerging companies eating up market share of established companies. Which are the key regions for energy storage?
MNM’S UNIQUENESS IS THE ABILITY TO HAVE A CASCADED VIEW OF REVENUE SHIFT ACROSS THE VALUE CHAIN
LEADERS ACROSS VARIOUS FUNCTIONS IN clean & renewable energy COMPANIES NEED HELP IN TACKLING BELOW INTERCONNECTED REVENUE RELATED PROBLEMS (1/3)
WE HAVE A COMPREHENSIVE UNDERSTANDING OF TRENDS SHAPING THE CLEAN & RENEWABLE ECONOMY ECOSYSTEM— PHOTOVOLTAIC, CONCENTRATING SOLAR POWER, AND OFFSHORE WIND
What is driving change
in your business
- Product life cycles getting shorter.
- Ecosystems getting converged.
- Newer technologies and new use-cases disrupting.
- New markets, new geographies, new clients, competition and partners.
Are changes only impacting you or your clients and their clients as well?
The trial will be a guided tour by our representative to help you discover the shift in revenue sources of your clients and clients' clients that will impact your revenue. This is your opportunity to unlock the research IP worth $100 million
RI STORY 1: MarketsandMarkets helped A leading electrical power system OEM to grow its business in the offshore wind segment, with a projected revenue of USD 65 million in three years
RI STORY 2: for A LEADING PLAYER IN the solar industry, WE HELPED THE CLIENT IDENTIFY A REVENUE OPPORTUNTITY OF USD 1-2 billion IN 5-6 YEARS IN photovoltaics MARKET
CASE STUDY 1: HELPED THE CLIENT TO GAIN MORE KNOWLEDGE UPON REGULATORY FRAMEWORKS ITS RISK AND OTHER PACKAGES & TARIFF STRUCTURE
mnm RESEARCH FOCUSES ON HIGH GROWTH & NICHE MARKETS – such as solar back-sheet, renewable drones, concentrating solar power AND RELATED MARKETS
INDICATIVE LIST OF OTHER PROJECTS EXECUTED FOR Clean and Renewable Energy COMPANIES:
- STUDY
- Market Assessment of offshore wind
- Market Assessment & End-user Perception Analysis Study for offshore wind turbine
- Market Assessment & Competitive Landscape Study for Floating Renewables
- Solar PV End User Competitive Intelligence Study
- Company profiling for wave energy technology
- End User Analysis for Biomass Power
- Market Assessment & Competitive Landscape Study for Wind Tunnel
- Renewable Energy Policy Feed-In Tariff (FiT) Analysis
- Insights on Smart Solar– End user Analysis
IN the clean energy MARKET, WE ARE WITNESSING INCREASING ADOPTION OF iot solutions, grid decarbonisation, grid digitization WHICH CAN DISRUPT THE DEMAND FOR renewables, IN TURN IMPACTING THE GROWTH of the MARKET
IN the clean energy MARKET, WE ARE WITNESSING INCREASING ADOPTION OF iot solutions, grid decarbonisation, grid digitization WHICH CAN DISRUPT THE DEMAND FOR renewables, IN TURN IMPACTING THE GROWTH of the MARKET (1))
IN the clean energy MARKET, WE ARE WITNESSING INCREASING ADOPTION OF iot solutions, grid decarbonisation, grid digitization WHICH CAN DISRUPT THE DEMAND FOR renewables, IN TURN IMPACTING THE GROWTH of the MARKET (2)
IN the clean energy MARKET, WE ARE WITNESSING INCREASING ADOPTION OF iot solutions, grid decarbonisation, grid digitization WHICH CAN DISRUPT THE DEMAND FOR renewables, IN TURN IMPACTING THE GROWTH of the MARKET (3)
impacting you and
your clients
Clean and Renewable Energy COMPANIES
DARRICK HUEBER,
BUSINESS DEVELOPMENT LEADER,
NEXUS CONTROLS LLC,
We partnered with MarketsandMarkets to expand our business further by tapping into new industrial segments. It was critical for us to gather crucial business insights about specific markets to achieve this goal. MarketsandMarkets engagement model and client services helped us provide those insights, it was really impressive and valuable for my business. The team was extremely flexible and helpful
KIMBERLY MURPHY,
GLOBAL MARKETING DIRECTOR,
BENTLY NEVADA,
MarketsandMarkets™ showed consistent rigor for success and relentlessly worked with Bently Nevada stakeholders to positively impact go-to-market strategy. Their proactiveness and flexibility has been instrumental in achieving the objectives to grow our sales pipeline in key industrial markets.
MIKE SCHOFF,
GLOBAL INDUSTRIAL COMMERCIAL STRATEGY LEADER,
NEXUS CONTROLS LLC,
We consulted MarketsandMarkets for potential Partner Identification. Overall, it was a good experience. The insights provided through interviews conducted by the team helped us put together the questionnaire required for discussion with the selected partners. Their ability to provide insights through interviews with customers in a timely manner was quite impressive.
Second Panel
Third Panel
