MORE THAN USD 20 BN OF POTENTIAL OPPORTUNITY IS OPENING UP IN LUBRICANTS INDUSTRY
Download PDFDisruption – changing technology focus of customers towards electrification and stringent emission regulations creates more than $ 20 bn opportunity in all the applications
GOVERNMENTS WITH SET TARGETS FOR PHASING OUT ALL NEW SALES OF INTERNAL COMBUSTION ENGINE VEHICLES: compelling need for LUBRICANTS used in evs and other alternative energy vehicles
Disruption – changing technology focus of customers towards electrification and stringent emission regulations creates more than $ 20 bn opportunity in all the applications
ANSWERING MULTIPLE INTERCONNECTED EXPLICIT AND LATENT QUESTIONS ON AN ONGOING BASIS
TOP Lubricants GROWTH STORIES
MNM helped the client in estimating the 2035 future market of Lubricants for all the industries and applications and helped client to make the long-term strategies
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MNM helped the client in estimating the future market of lubricity improvers and helped to identifying a revenue opportunity of US $20-25 million
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MNM helped the client in assessment of Africa Automotive Lubricant Market and in identifying a revenue opportunity of US $15-20 million in 5 years
Download PDFMARKET OPPORTUNITY IN ADJACENT MARKETS OF LUBRICANTS BY 2026 (USD 34 BILLION)
Electric vehicle fluids MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 30-32% IN THE COMING 10 YEARS, DRIVEN BY DECLINING conventional passenger vehicle demand, stringent government regulations
THERE IS USD 8.6 Bn POTENTIAL WITHIN electric vehicle fluids APPLICATIONS, more than HALF OF WHICH IS CONTRIBUTED BY passenger vehicles
SIMILARLY, ADJACENT MARKETS HOLD A POTENTIAL OF OVER USD 34 BILLION IN lubricants
WE HAVE ASSISTED A HOST OF CLIENTS TO TAP HIGH-GROWTH OPPORTUNITIES ACROSS EMERGING APPLICATIONS, unmet needs, AND END-USE INDUSTRIES
WHY DO COMPANIES NEED HELP TO GROW?
ABSENCE OF ORIGINAL RESEARCH:
- Complex and overlapping markets for library prep and target enrichment kits, hence difficult to calculate market potential and TAM
- Insufficient secondary research for strategic decisions
INTELLIGENCE IS NOT DEMOCRATISED:
- Client unmet needs need to be understood by all market facing employees for new product development and vendor selection.
- Knowledge about upcoming technologies and growing applications such as electric vehicle cooling fluids, transmission fluids and premium greases
GROWTH PROGRAM DESIGN AND EXECUTION:
- Lack of GTM knowledge and practice in competitive intel, pricing and product features
SOME UNKNOWNS & ADJACENCIES
- The demand for new lubricants made specifically for electric vehicles will be in more demand soon due to different lubricity requirements of electric vehicles in comparison to ICE vehicles. The year 2038 is expected to be the sales (number of units) meeting point of ICE vehicles (passenger cars) and electric vehicles as the sales for electric vehicles is expected to grow from this point.
- The lubricants market for conventional transportation category in the European countries, China, the US, and Canada is expected to be impacted the most due to stringent mandates in these geographies pertaining to the carbon emission and promotion of EVs by the government in these countries. Leading OEMs gradually exit from ICEs
- Adoption rates of electric construction, mining, and agricultural equipment is more in Europe, Japan and US
- By 2035, Farm mechanization rates will be 70-80% for Asia Pacific as currently it is below 30-40%
GROWTH PROBLEMS ENCOUNTERED BY Lubricants COMPANIES
Customer prioritization and assessing unmet needs:
- What are the disruptions in our clients’ businesses? How can we support them for our own growth?
- Who are the most potential customers going forward? Should we prioritize electric vehicle on-highway/off-highway manufacturers, industrial segment customers, renewable/non-renewable power generation companies?
- What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?
Where to Play:
- Which industries and applications areas should we focus on? Should it be electric vehicles & other alternative energy, marine, aerospace, construction, mining, agricultural, industrial, power generation or any other?
- Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?
Building a compelling Right to Win (RTW):
- For M&A, which are the right targets for us? Should we enter new markets directly or through partners?
- How can we differentiate from top players? What is their right-to-win vs ours?
OBSTACLES TO GROWTH FOR CURRENT PLAYERS
- Not able to keep pace with fast evolving lubricants industry – Electric vehicles & other alternative energy technologies are emerging leading to decreasing conventional passenger car sales
- Many medium- and small-sized regional players eating up market share of established companies
- Limited clarity on unmet needs, hence requirements for product features
- Unclear picture about the regulatory mandates across different countries
KEY UNCERTAINTIES/ PERSPECTIVES WHICH INDUSTRY LEADERS SEEK ANSWERS TO:
KEY QUESTIONS OF Lubricants COMPANIES
- What lubricant product types will be relevant and redundant in the next 5 years?
- What will be the market potential for e-fluids for passenger cars, commercial vehicles, and off-highway vehicles in 2025 v/s 2030?
- First fill or service fill—which will be more relevant for e-fluids in the future?
- When tipping point of EVs arises and surpass ICEs? How can it impact lubricant manufacturers?
- What regulatory policies can help strategize and achieve volumetric scale-up?
- What are the recent developments in terms of premium grease, coolants, transmission fluids by EV fluids manufacturers and what are the customers’ biggest challenges and unmet needs?
KEY QUESTIONS OF COMPANIES IN ADJACENT MARKETS
- What are the regulations surrounding lubricant additives, grease and bio-lubricants?
- What are the future opportunities for ‘where to play’- biodegradable lubricants, heat transfer fluids, dielectric coolants, synthetic lubricants, robotics lubricants, lithium-based grease?
- How are companies are diversified their product portfolio to key regions/countries?
- What will be the impact of regulations on bio-lubricants market?
What is driving change
in your business
- Product life cycles getting shorter.
- Ecosystems getting converged.
- Newer technologies and new use-cases disrupting.
- New markets, new geographies, new clients, competition and partners.
Are changes only impacting you or your clients and their clients as well?
The trial will be a guided tour by our representative to help you discover the shift in revenue sources of your clients and clients' clients that will impact your revenue. This is your opportunity to unlock the research IP worth $100 million
FOR LUBRICANT SUPPLIER, MNM HELPED ESTIMATING THE 2035 FUTURE MARKET OF LUBRICANTS FOR ALL THE INDUSTRIES AND APPLICATIONS AND HELPED CLIENT TO MAKE THE LONG-TERM STRATEGIES
FOR FUEL ADDITIVE SUPPLIER, MNM HELPED ESTIMATING THE FUTURE MARKET OF LUBRICITY IMPROVERS AND HELPED TO IDENTIFYING A REVENUE OPPORTUNITY OF US$20-25 MILLION
FOR a lubricant manufacturer, MNM HELPED IN ASSESSMENT OF AFRICA AUTOMOTIVE LUBRICANT MARKET AND IN IDENTIFYING A REVENUE OPPORTUNITY OF US$15-20 MILLION IN 5 YEARS
mnm RESEARCH FOCUS IS ON HIGH GROWTH & NICHE MARKETS WHICH WILL DRIVE FUTURE REVENUES OF lubricant companies
INDICATIVE LIST OF OTHER PROJECTS EXECUTED FOR Lubricants COMPANIES:
- STUDY
- Opportunity Analysis for Lubricants in Global Industries – 2035
- Electric Vehicle Fluids – Voice of Customer Analysis
- China Lubricity Improvers Market Assessment
- LATAM Mining Equipment Lubricants Market Assessment
- Construction Lubricants Market Assessment
- Strategic Assessment Of Off-highway Lubricants Market
- India Tertiary Lubricants Market Analysis
- Automotive Aftermarket Fuel Additive Market Assessment
- Strategic Assessment of the DIFM Aftermarket Chemical Treatment/ Cleaner Products For Passenger Vehicles
- Africa Automotive Lubricants Market Analysis
- Global Market Assessment of PMA Volume into VII/ PPD Functions
OTHER KEY REVENUE IMPACT STORIES
MNM helped A global lubricant supplier identify key conventional equipment oemS to assess target customers TO CREATE $120 MN REVENUE IMPACT in near future
RI STORY: MnM helped to identify revenue opportunity of $20-25 million to a lubricant supplier (over a time of 5 years)
MnM helped a leader in injection molding machine business to gain a 5% to 7% market share in targeted 10 countries through resulting in US$ 50 to 60 mn* incremental revenue over the next five years
impacting you and
your clients
Lubricants COMPANIES
Takayasu Nihira,
General Manager,
NISSAN CHEMICAL CORPORATION
We at Nissan Chemicals Corporation have been clients of MarketsandMarkets for more than a year now. We recently consulted MarketsandMarkets for a study, the team at MarketsandMarkets was extremely professional and organized. The business insights were very detailed and aligned well with our expectations that really helped us formulate the Business Plans and device new strategies for development themes. MarketsandMarkets offers a unique combination of expertise and dedicated engagement model. Their research findings have helped us in designing our Pricing Strategy which will make it easier for us to predict the future sales and profits for the next ten years. We look forward to working with MarketsandMarkets in the future.
Toshio Kinoshita,
Strategic Market Research Consultant,
MITSUBISHI CHEMICAL RESEARCH CORPORATION
We recently engaged with MarketsandMarkets for a study, the team not only clearly understood our business objectives but was also extremely professional in the way they handled the entire project. The study was efficiently conducted in a phase-wise manner, and the engagement model furnished us with high-quality business insights that far exceeded our expectations at each phase. We were especially happy that MarketsandMarkets could provide us with both, an English as well as a Japanese version of the study. A special thanks to the Analyst Team and Client Services Team, whose fluency in Japanese enhanced our comfort level, as we could converse with them in our preferred language.
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