Revenue Impact (RI) Story Information and Communication Technology
Helped Client to Enter and Gain Share in APAC Fraud Detection and Prevention Market

Client’s Goals

One of the leading players in the fraud detection and prevention market wanted to secure revenue streams in the Asia Pacific since the company was planning to expand its presence in the region. Markets and Markets engagement was leveraged for understanding of the market landscape and problem solving. In order to help the client achieve its goals, following key problems were solved-

  1. Assessment of adoption of various solutions in the Asia Pacific region
  2. Analysis of the vendor landscape before entering the market

Our Approach

We were engaged to conduct a study with the below-mentioned multiple objectives, which were achieved to the satisfaction of the client.

As a part of our engagement model, we offered market intelligence on all adjacent niche markets. It helped the client in identifying causes of revenue shifts and unknown adjacencies in connected ecosystems of our client and client’s clients. This, in turn, helped the client to understand the insights accurately and leverage it for decision-making.

Revenue Shifts Identified

Increasing digital payments platform such as contactless payment is likely to have cause shifts in revenue sources. Also, advancements in technologies such as AI, analytics, and predictive modelling also empower adversaries, thus, impacting the market positively.


Anti-money laundering activities have surges in past few years. It is poised to influence the future trajectory of the market. In addition, adoption of advanced technologies for identity access management and payments is anticipated to generate revenue opportunities.

Unknowns Identified

Advancements in Know Your Customer (KYC) processes with biometrics and behavioral analytics to transcend rules-based systems has opened new growth avenues. The rising use of Robotic Process Automation (RPA) to automated searches and queries of third-party data during an enhanced due diligence process is also projected to impact the market favorably.

Revenue Impact

Our engagement model helped the client to devise market entry strategy. As a result, the client was able to target opportunities worth USD 4 million in the said geography.


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