Revenue Impact (RI) Story Information and Communication Technology
Leading Automation Software Firm Tapped into USD 10 Mn Opportunity and Identified M&A Opportunities

Client’s Goals

A leading automation software firm engaged MarketsandMarkets to increase its revenue shares in multi-cloud management. For this purpose, in-depth intelligence was offered into client’s clients’ and their clients’ revenue mix. In addition, a series of problems were defined and solved by our team. Few of the key questions answered during the engagement were:

Our Approach

The client was offered a detailed competitive landscape for APAC and Europe along with the benchmarking of the key vendors based on their product portfolio, investments and growth strategies had been provided to the client through KnowledgeStore, our AI-driven market intelligence platform. In addition, a comprehensive list of current and historical M&A activities in the targeted geographies was provided with their deal size and other financials. Our analysts further offered insights on market sizing, trends, drivers across APAC and Europe. This information was leveraged by our client services team to strategize a revenue planning that helped the client to target opportunities in the said geographies.

Revenue Shifts Identified

The industrial, government, and enterprise sector has been undergoing digital transformation with the adoption of cloud, AI, big data, edge computing, and IoT. All these technologies allow businesses to enable new use cases across the applications such as cloud automation, metering and billing, infrastructure and resource management, lifecycle management, compliance management, provisioning, and identity and policy management. With technology advancements and government initiatives, businesses can develop their multi-cloud network to support their digital transformation journey.


High demand for cloud automation that requires high scalability, strong multi-cloud strategy, secure connectivity, and low latency for better service enablement, is being served by multi-cloud management solutions-making it attractive for enterprise clients.

Unknowns Identified

Core industries such as retail and consumer goods, government and public sector, and media and entertainment sectors possess high growth application opportunity areas. The need to avoid vendor lock-ins is driving demand for multi-cloud networks in these sectors. In upcoming years, the business's reliance on multi-site cloud connectivity to support mission critical business applications will unleash a new revenue stream for technology and infrastructure vendors in the multi-cloud management market.

Revenue Impact

Our recommendations helped client in increasing their revenue by ~$10 Mn in a span of 3 years.

Automation Software


More Revenue Impact stories

See how future revenue sources change for these companies Protection Status