Revenue Impact (RI) Story Food and Beverage
Helped Client Generate Revenue Impact of USD 120 Mn in 4 Years by Recommending Right Product Solution

Client’s Goals

Our client, a pioneer in biorational solutions, engaged MarketsandMarkets to grow revenues. The client was keen on understanding dollar impact on agricultural production due to various soil stressor factors (water, nutrients, diseases, and nematodes) in various regions across the world. For this purpose, a series of problems were defined and solved by our team. We offered in-depth intelligence on the interconnected ecosystem of our client’s clients and their clients. During the engagement, key questions answered for the client were:

Our Approach

We provided insights at country and regional level about the historical trends, projected dollar impact of stressors on all regions, on macroeconomic factors, on crop loss, and farmer profits. Insights were offered into each country level region based on many parameters such as agricultural infrastructure, distribution channel development, partner availability, farmer awareness, product availability, and adoption of IPM practices among many others. Our analysts, through our AI-driven market intelligence platform – KnowledgeStore, were able to identify the most highly profitable markets where the client's products could be of effective solution.

Revenue Shifts Identified

The increasing need for sustainable agricultural inputs such as agricultural biologicals in North America and Europe can act as a growth catalyst for the client’s business. Rising implementation of regulatory ban on crop protection chemicals in developed countries is further boosting the demand for biologicals in these regions.


Due to the increasing demand for agricultural biologicals, the manufacturers are investing in developing innovative biological products in key developed markets. The development of biologicals compatible with chemical control solutions are being developed which can provide better market growth opportunities.

Unknowns Identified

Based on the cropping pattern analysis across the globe, it has been deduced that the market for agricultural biologicals is growing in South America and Asia Pacific countries. Countries such as China, India, Brazil, and Australia, being among the major exporters of fruits & vegetables, and cereals & grains in the world, are experiencing high growth in crop cultivation. This is also supported by the growing adoption of integrated pest management practices and government support.

Revenue Impact (RI)

The client was offered in-depth intelligence into market divergences across each country. It helped in the formulation of the right product solution such as customized soil enhancement formulations. Our client services team helped the client to start their new soil enhancement products in their respective regional product portfolio. Recommendations offered by us led the client to a potential opportunity of USD 300-400 million, and it has already created a revenue impact of USD 120 million in the last 4 years with YoY of 12%. Our insights were also used to provide awareness to the farmer communities in their target regions.

Biorational Pesticides Market


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