Revenue Impact (RI) Story Aerospace and Defense
Helped Client Tap into USD 50 Mn Opportunity for Linear Actuators

Client’s Goals

Our client, a leading linear test actuator supplier globally, engaged Markets and Markets to gain revenues. As a part of our engagement model, we defined and solved a series of problems for the client to focus on lucrative applications. Three of the key problems solved for the client were-

Our Approach

We provided access to KnowledgeStore, our AI-driven market intelligence platform, for an outside-in perspective on the potential of the various markets across verticals in North America, Europe, Asia-Pacific and other geographies. Further, analyst hours were used to identify opportunities available across industries, such as food & beverages, oil & gas, metals & machinery, power generation, chemicals, paper & plastics, construction, pharmaceutical & healthcare, automotive, aerospace & defense, marine, electronics & electricals, among others. It also helped in understanding the unknowns and causes of revenue shifts in interconnected ecosystem of our client, its clients, and clients’ clients.

Further, similar insights were offered on different end-use application such as industrial automation, and robotics across European countries (UK, Germany, France, Italy, etc.) Our client services helped the client to make strategic decisions for generating revenue impact.

Revenue Shifts Identified

Growing demand for electrification and automation has been shifting revenue sources in the interconnected ecosystem. In addition, growing investments to carry out process automation is further poised to impact the growth trajectory of the client.


Market intelligence on ecosystems related to smart cities and automation were offered to the client for identification of revenue opportunities.

Unknowns Identified

Our engagement model helped in forecasting impacts of unknowns arising out of revenue shifts and interconnections. Insights on potential of development of Smart Cities Across the Globe were provided. In addition, information on amplified piezoelectric actuators, smart actuators, and explosion-proof actuators were also offered.

Revenue Impact

Our insights helped the client to tap into a USD 350 Mn market, with a projected market potential of USD 50 Mn within 5 years.

Opportunity for Linear Actuators


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