Client’s Goals

A precision farming software firm engaged MarketsandMarkets to grow its revenues. Our team defined and solved a series of problems that helped the client to achieve its goals and generate revenue impact. As a part of the engagement, two of the key problems solved were-

• Insights on potential in the European market (specially Germany and the U.K.) 
• Competitive intelligence on market players in the region

Our Approach

We offered insights including quantification of opportunities in the said region for both local and web-based software models across key applications viz. yield monitoring, field mapping, and crop scouting, among others. Our analysts also helped in understanding the competition by formulating a competitive landscape and leadership mapping for each country for different application categories through KnowledgeStore, our AI-driven market intelligence platform. Further, our client services were leveraged for strategizing a future roadmap for the client.

Revenue Shifts Identified

Surging adoption of hyper spectral imaging technology, and increasing popularity of AI-based predictive analytics were supposed to cause shifts in revenue sources of client, client’s clients, and their clients in near future.

Interconnections

Insights were offered into interconnected ecosystems of client’s clients and their clients, such as Remote Sensing, IoT and Robotics in Agriculture, and Sensing & Imagery, Precision farming, and farm management software.

Unknowns Identified

We helped the client to understand the impact of imagery and analytics on farmers’/growers’ profitability, per acreage value creation and yield improvements. Insights into the impact on small holding farms were also provided to the client.

Revenue Impact

Our insights helped the client to tap into Europe precision farming software market, with potential worth USD 700 million by 2025.