Decide use cases based on unknown unknowns impacting clients’ revenues, such as- which interconnection is impacting client’s market and creating blindspots, new avenues client can tap into, and different levels of preparedness required on client’s side to handle changes

While writing ROI, its very likely that you missed out the topline impact on clients revenues due to their own shift in revenues and similar shift in clients's clients revenue sources which can be enabled by your offering.

Talk to our analyst to know what unknowns are impacting your clients and your client's clients and find unknown opportunities which can be enabled by your offerings proactively.