Business Proposition

Markets and Markets leveraged its engagement model to strategize 20% growth in textiles business. A series of problems were defined and solved for reaching the goal. Our team helped in identifying the underlying opportunities for textiles in non-emerged applications and geographies.

Our Approach

Our AI-driven market intelligence platform was utilized for gaining actionable insights into technologies and high-growth niche markets. Further, our team of analysts helped in the understanding of interconnected ecosystem for identification of new revenue opportunities and potential blindspots. Client services team then strategized roadmap for increasing market shares, and returns on investments by improvising pitch, increasing conversion, and creating better account plan.

Revenue Shifts identified

The causes of shifts in revenue sources were identified-

• Geotextiles is a growing application that provides support, drainage and separation at or below ground level. Geotextiles are used in a wide range of applications including the construction of buildings, bridges,  dams,  roads,  railways and paths as well as embankments  cuttings  dykes and sub-sea coastal engineering projects.
• Medical textiles is another growing area which can speed up recovery after medical treatment (innovative wound dressings; light  Breathable orthoses/ prostheses).
• Transport textiles are used in applications such as balloons, parachutes, sails  nets and ropes; aircraft wing and body structures or boat rumps made of fibre and textile-based composites; inflatable components of satellites or other spacecraft; flexible reservoirs  containers or bags used for transportation of gases  liquids and bulk goods by road  rail  water or air.

Interconnections

Insights were offered into interconnected ecosystems-

• Construction and Infrastructure industry is growing rapidly in the emerging countries and hence the demand for it would grow in such less developed geographies.
• With the rising population of elderly people in European countries and some Asian countries such as Japan  medical textiles demand is increasing as it helps in enhancing the lives of chronically ill people.

Unknowns Identified

We expanded the understanding of revenue shifts and interconnections for finding blindspots-

• Sustainable wood-based textiles are gaining popularity among environmental lists. UV protected roofs  tents  curtains are gaining popularity.
• Textile industry which was centred around China, US and India are shifting its base towards other geographies such as Turkey,  Canada,  Australia  etc.