Revenue Impact (RI) Story Chemical and Materials
Client Succeeded in Market Expansion with Projected Revenue of USD 20-25 Mn with Our Market Intelligence Platform

Client’s Goals

Our client, a top chemical manufacturer in Japan, was keen to increase its market penetration for pentaerythritol and di-pentaerythritol in Asia Pacific, the Middle East, and Europe. For this purpose, the client engaged Markets and Markets. Our analyst hours were used to solve a series of problems. Two of the key problems solved were-

  1. Identify lucrative product segments to focus on
  2. Assessment of potential of regions (Asia Pacific, the Middle East, or Europe) for prioritization

Our Approach

Our client service solutions helped the client with an outside-in perspective on the market potential of pentaerythritol and di-pentaerythritol. We helped them better understand the competitive landscape, business models, production capacity, revenue generated from target product, price, and strategies of different players to win in these markets. This helped them launch their offering successfully as they worked on minimizing the price of their product to attract customers in the price-sensitive market.

KnowledgeStore provided actionable insight into all interconnected high-growth niche markets. In-depth competitive intelligence was also offered based on revenue shifts and unknowns assessed in interconnected industries.

Revenue Shifts Identified

Increasing demand from food & beverage, paper & pulp, pharmaceutical, and water treatment applications, increasing use of acetaldehyde in derivatives such as pyridines and pentaerythritol are poised to boost market growth. North America is expected to witness attractive opportunities for Cyanoacrylate adhesives due to the growth witnessed in the region’s rigid bonding and transportation segment. Increasing use of reusable plastic in the consumer goods industry is also expected to provide a major growth opportunity for cyanoacrylate adhesive market.


The ester form of cyanoacrylate,?N-butyl-2-cyanoacrylate, is one of the adhesive components that is widely used as a tissue adhesive in medical and veterinary applications for surgical wound closure and to close the wounds from cat declawing.

Unknowns Identified

Environmental and health hazards of acetaldehyde are supposed to influence the future trajectory of the market. Cyanoacrylates are neither used in the performance of joints that require elasticity nor ones exposed to the exterior because of their low elasticity and very low resistance to chemical and physical attacks.

Revenue Impact (RI)

Our findings helped the client to penetrate new revenue pockets, with projected revenue of USD 20-25 million in 5 years. The client was further able to establish and grow their pentaerythritol and di-pentaerythritol business in Asia Pacific, the Middle East, and Europe.


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