Revenue Impact (RI) Story Chemical and Materials
Identification of USD 70-80 Mn Market Opportunity in Auto Refinish Coatings Market

Business Proposition

Our engagement model was used to understand the factors in interconnected ecosystems that are likely to impact the auto refinish coatings market. A closer look into ecosystems of vendors, client’s clients, and their clients revealed business opportunities and challenges. These insights were leveraged for defining and solving a series of problems to strategize positioning, segmenting, and targeting for acquiring new customers. For this purpose, few key questions were solved. Some of these questions are-

 

Our Approach

 

Insights were drawn into interconnected ecosystems of vendors, client’s clients, and their clients with the help of our market intelligence platform, KnowledgeStore. These insights were further backed by data from our analysts that helped to identify potential blindspots and growth opportunities. Every key factor influencing the future trajectory in related high-growth niche markets were considered by client services team to devise an apt strategy for better positioning against competitors. As a result of our engagement model, a growth strategy was developed for tapping into new market opportunity.

Revenue Shifts identified

The causes of shifts in revenue sources were identified-

Client launched a competitive brand as per customer preferences in Brazil and Mexico which strengthened its market position and customer database. The marketing and product launch strategies undertaken by us enabled the client to tap the opportunity to a tune of USD 70-80 million.

Interconnections

Insights were offered into interconnected ecosystems-

 

Unknowns Identified

 

We expanded the understanding of revenue shifts and interconnections for finding blindspots-

Auto Refinish Coatings Market

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