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The global AdTech market is projected to register a CAGR of 14.5% during the forecast period, reaching USD 1,496.2 billion by 2030 from an estimated USD 579.4 billion in 2023. Major factors to boost the market growth include the increasing demand for data-informed marketing strategies, the growing popularity of audio streaming and podcasts for audio advertising, and the proliferation of smartphones for greater mobile optimization and in-app advertising.

Major AdTech Companies Include

• Meta (US)
• Google (US)
• Amazon (US)
• Celtra (US)
• Basis Technologies (US)
• Luna (US)
• NextRoll (US)

To know about the assumptions considered for the study download the pdf brochure

Meta

Meta has been a dominant player in the AdTech industry, leveraging its vast user base and data resources from its social media platforms to offer targeted advertising solutions. With billions of users across its platforms, Meta has been able to provide advertisers with unparalleled access to a diverse and engaged audience. The company's advertising business primarily relies on its ability to collect and analyze user data to deliver highly personalized and effective ads. This includes utilizing data on users' interests, behaviors, and demographics to optimize ad targeting and campaign performance. Meta's AdTech offerings have included tools like the Facebook Ads Manager and Instagram Ads, which allow advertisers to create, target, and analyze their ad campaigns. These tools, combined with the company's data-driven approach, have made Meta a significant player in the digital advertising space.

Google

Google's advertising business revolves around its advertising platform, Google Ads, which is a crucial component of the AdTech landscape. Google Ads provides a range of advertising solutions, including search advertising (AdWords), display advertising (Google Display Network), video advertising (YouTube Ads), and more. These tools allow businesses to create and manage ad campaigns across Google's vast network of websites and platforms, reaching a broad and diverse audience. Google's dominance in the AdTech market is partly attributed to its ability to collect and analyze user data to target ads effectively, making it an attractive platform for advertisers seeking to maximize their reach and ROI. Overall, Google is a major player in the AdTech market, continuously innovating and evolving its advertising technologies to meet the needs of advertisers and publishers worldwide.

Amazon

Amazon's AdTech business primarily revolves around its advertising platform, Amazon Advertising, which offers a wide range of advertising solutions for brands and sellers looking to reach Amazon's extensive customer base. Amazon Advertising provides a comprehensive suite of advertising tools and services that cater to both third-party sellers on the platform and external advertisers. This includes sponsored product listings, display ads, video ads, and more. What sets Amazon apart in the market is its ability to target ads based on a user's shopping behavior and purchase history, allowing advertisers to reach highly relevant audiences. Additionally, Amazon Web Services (AWS), a subsidiary of Amazon, provides the infrastructure and cloud computing capabilities that power many AdTech companies and platforms, further solidifying Amazon's influence in the industry. With its robust data ecosystem and growing advertising business, Amazon has emerged as a key player in the AdTech market, challenging the duopoly of Google and Facebook.

Celtra (US)

Celtra is a leading provider of a cloud-based creative management platform that caters to brand and performance advertisers. The platform facilitates the creation, management, and distribution of digital ads across multiple channels, streamlining the ad creation process and enabling the production of high-quality, data-driven creative content at scale. Key features include creative automation, cross-channel campaign management, real-time collaboration tools, and robust analytics and performance tracking. More information can be found on their website.

Basis Technologies (US)

Basis Technologies offers a comprehensive digital advertising platform designed to enhance efficiency and performance for marketers through programmatic advertising, media planning, buying, and campaign management. Their platform unifies various aspects of digital advertising into a single workflow, featuring programmatic advertising capabilities, workflow automation, unified media planning and buying, and detailed analytics and reporting. Additional details are available on their website.

Luna (US)

Luna specializes in product experience management, assisting companies in delivering personalized and engaging product experiences. Their platform provides tools for managing product information, optimizing product content, and enhancing customer engagement. Luna’s features include product information management, content optimization, customer engagement tools, and comprehensive analytics and insights. Visit their website for more information.

NextRoll (US)

NextRoll provides marketing and data technology solutions designed to help businesses grow through targeted advertising and marketing automation. Their suite of products includes AdRoll, for retargeting and prospecting, and RollWorks, for account-based marketing. NextRoll’s offerings focus on marketing automation, cross-channel campaign management, and in-depth data and analytics. More information can be found on their website.

Related Reports:

AdTech Market by Offering (Solutions and Services), Advertising Type (Programmatic, Native Advertising), Advertising Media (Television, Digital Advertising), Vertical (Media & Entertainment, Retail & eCommerce, BFSI and Region - Global Forecast to 2030

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