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3. Oracle (US), Adobe (US) and Sprout Social (US) are leading players in Social Media Analytics Market

The global market for Social Media Analytics is projected to grow from USD  4.8 billion in 2023 to USD 14.6 billion by 2028, at a CAGR of 24.9% during the forecast period. The social media analytics market is evolving rapidly with a focus on extracting actionable insights from the vast sea of digital data. Businesses are using advanced tools and solutions for comprehensive social media data analytics, providing real-time metrics and performance dashboards. With an emphasis on user engagement analytics and predictive analysis, companies make informed decisions based on data-driven insights. Social media listening tools enable organizations to monitor and respond to online sentiments effectively. The market also emphasizes customizable analytics solutions, allowing businesses to tailor their reporting to specific needs. Automation plays a key role, in simplifying the process of gathering and analyzing cross-platform data.

Key players operating in the Social Media Analytics market across the globe are IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India). These Social Media Analytics vendors have adopted various organic and inorganic strategies to sustain their positions and increase their market shares in the global market.

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Adobe is a well-known player that develops multimedia and creative software products and services. They have been providing social media analytics solutions since their founding. The company has partnered with social media analytics platforms to help brands create personalized and relevant experiences for customers throughout their journey. Adobe offers a collection of applications and services called Adobe Experience Cloud, which offers various functionalities such as gathering insights about the audience, content management, campaign management, customer engagement, advertisement management, and channel management. This helps measure the success of campaigns and predict and understand customer behavior. Adobe also integrates with machine learning to optimize and test web and mobile applications. They offer a variety of products with an integrated set of solutions, including Adobe Experience Manager, journey orchestration, campaign management, customer engagement, and advertising management. Adobe's business solutions are available for clients in the Americas, Asia Pacific, Europe, and Middle East & Africa.

Oracle is a leading provider of cloud and database solutions, catering to a diverse clientele globally. The company has three major segments: cloud and license, hardware, and services. It offers various solutions to its customers, such as relational servers, application development tools, decision support tools, and enterprise business applications. Oracle serves various industries, including utilities, BFSI, healthcare, energy, retail, hospitality, construction, engineering, and transportation and logistics. It operates in over 145 countries, serving more than 420,000 customers. Oracle is present in North America, Europe, APAC, MEA, and Latin America.  In the social media analytics market, Oracle provides two major services, namely Oracle Social Cloud and Oracle Social Engagement & Monitoring Cloud. These services allow customers to engage better with their end-users, simplify CRM, and manage content across multiple channels. Customers also analyze and track real-time insights into reactions to their social media pages and content.

Sprout Social provides a suite of social media solutions to help organizations and brands become more authentic, empathetic, and transparent on social media. Their solutions include deep social media listening and analytics, customer care, social media, and advocacy tools. By using Sprout Social, organizations can establish genuine connections with customers, ultimately driving business growth. The company offers solutions for various categories, such as enterprises, agencies, small businesses, social management, customer care, advocacy, data and intelligence, and the software industry. With Sprout Social, organizations can efficiently manage their social media presence by using centralized publishing, monitoring, engagement, and analytics tools across different platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. The platform's various social media integrations help organizations to connect with their customers better. Over 20,000 organizations and brands, including Denver Nuggets, Edelman, Glassdoor, Vice, and Shopify, have used Sprout Social to manage their social media. The Sprout platform comprises social media analytics, engagement tools, publishing tools, and social listening capabilities.

Related Reports:

Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region - Global Forecast to 2028

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Mr. Aashish Mehra
MarketsandMarkets™ INC.
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