MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Business challenge: Our client, a leading player in the special bar quality (SBQ) steel market in Brazil and Mexico was looking at expanding its presence in the North American market for SBQ steel in agricultural equipment such as tractors, combines, and farm implements. As a part of its future strategy, the client needed a bird's eye view on the demand pattern in terms of grades and size ranges preferred by agricultural equipment manufacturers and OEMs. The client was also keen to understand the market dynamics, regulatory scenario, value chain, and competition in the market. 

Approach followed: MnM identified the major players operating in the SBQ steel market in North America (US, Canada, and Mexico). Through secondary and primary research, the key participants in the value chain such as SBQ steel manufacturers, distributors, forgers, OEMs, and agricultural equipment manufacturers were identified for each country. Further, the production capacities of each SBQ steel manufacturer was analysed to understand the respective company's market share in the total North American market. The estimate market size for SBQ steel was provided by grades (carbon, alloy, micro-alloy), size ranges (<4", 4"-8", and >8"), and application/end use (tractors, combines, and farm implements). 

Through primary calls conducted with key stakeholders in the market, the various drivers, restraints, opportunities, and challenges were identified. The regulations governing/hampering the growth of the market was also explicitly marked out for the client. MnM's efforts helped the client in answering some of his key problem areas such as which country to invest in, what grades to supply, and what size ranges to produce, and whom to target. 

Revenue Impact - Our work resulted in the client tapping into a USD 250 - 300 million market to identify a revenue potential of USD 25 million by 2025.