TAM Expansion Funnel

MarketsandMarkets Pathways to Success

Expand Your Total Addressable Market (TAM) 10X

  • Are you finding it difficult to achieve target growth with your existing markets?
  • Are you struggling to identify new opportunities that will help your organization to expand your Total Addressable Market?
  • Is your team facing challenges in generating revenues from your expanded targeted addressable market?
Lack of an interconnected view of your ecosystem can lead to a smaller TAM and missed, big opportunities

Unleash the power of data-driven insights

Schedule a demo with our growth advisors to see how MarketsandMarkets can help your company accelerate growth

Unlock your full market potential with the TAM Expansion offering by MarketsandMarkets, which uses a unique man-machine combination to create a continuous TAM Expansion Funnel

OPPORTUNITY PRIORITIZATION - Identify and prioritize the most lucrative opportunities for you in your target markets which enables you to align your marketing and sales efforts to drive growth.

NEW MARKET ENTRY - Build strategy and go to market plans on which new geographies or industries to target with your existing set of offerings based on data-driven insights.

COMPETITOR ANALYSIS AND RIGHT-TO-WIN - Build strategies to win against your key competitors by gaining valuable insights into strategies, market share analysis and more.

VOICE OF CUSTOMER (UNMET NEEDS) - Know your customers better to understand their pain points and unmet needs, buying behavior, and more, to help you build triggers that will lead clients to switch to you .

Why should you engage with MarketsandMarkets?
  • Delivered US$40+ billion of TAM expansion to 1000+ clients
  • Readily available insights around 30,000+ niche and emerging market segments along with interconnected ecosystem view
  • Unique man + machine growth program model, allowing you to track real-time insights impacting you, your clients, your clients' clients, partners, and all interconnected markets impacting your key applications, use cases, and sub-verticals
  • Establish seamless coordination among your teams with parallel support and execution for all concerned stakeholders
  • End-to-end handholding until operationalized
MarketsandMarkets™ helped us grow the TAM of our OEM business by $200 million by identifying high potential use cases in the energy sector.
A $80+ billion Technology Company

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