MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client's Problem Statement:

Our client, a European chemical company, was keen on understanding the competitive scenario in the production of hydrogen gas segment. Along with the hydrogen, the company also produce synthesis gas, oxygen, olefins and others. The company needed to understand the key competitors in their hydrogen gas segment, their product offerings, and key application areas for these product categories in this segment. The company wanted to conduct this study in order to access its competitors strengths with reference to their product portfolios and business strategies in order to analyze them for further strategic plans.

MnM Approach:

For each geography, MnM assisted the client by identifying key players in the hydrogen production market that offered products and technologies similar to those offered by the client. For each competing company, further analysis was done for identification of the strategies that were deployed and the impact of those strategies on the company’s business. A comprehensive list of all strategies was provided, and the most successful ones were highlighted and shared with the client.

Revenue Impact:

Our findings helped the client to analyze their competitors strategies and identify few potential opportunities of over 2 Million in the market.

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