MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.
Client’s Problem Statement
Our client, a global private equity investor, wanted substantive business from IoT technologies globally. The senior management required taking crucial decisions such as the areas of IoT they need to focus upon, the regions to be prioritized, the end-use industries to be focused upon, and help them win in the market.
MNM started by identifying key trends in IoT that were changing the revenue mix of our client’s clients in end-use industries such as manufacturing, retail, energy & utilities, supply chain & logistics, transportation, healthcare, government & defense, and automotive across the globe. MNM also interviewed system integrators, distributors, and customers from various industries who use the IoT technology to understand their views on the IoT market and what they looked for in a technology investor/partner.
This helped the global technology major assess the market potential and high-impact use cases of enabling IoT technology in various end-use industries. Further, MNM also helped the client build an understanding of the competitive landscape and varying business models and strategies of players in the IoT technology market. This helped them devise a differentiated financial strategy and forge suitable alliances to help them win in this market.
Revenue Impact (RI)
Our analysis resulted in the client tapping into a ~USD 200 billion market, with projected revenue of ~USD 500 million within three years of our recommendations.