MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Clients Problem Statement
Our client, a British organic acids producer, was keen to enter the organic acids market for feed application. The company wanted to expand its market reach in APAC and understand the overall consumption of organic acids by feed manufacturers in major APAC countries.

MnM Approach
MNM provided an inside-out perspective on the market potential of organic acids (such as acetic acid, citric acid, lactic acid, and propionic acid) used in feed applications in APAC. We identified key competitors in the region for organic acids, along with potential end-use applications—such as food and beverages, pharmaceuticals, and industrials (other than feed). 

MNM interviewed potential customers in end-use industries to understand their unmet needs, along with the demand for different types of organic acids.

Revenue Impact (RI)
Our findings helped the client refine its value proposition and devise an appropriate market penetration strategy. The client was able to better understand the regional market, upcoming applications, and key winning strategies of leading players. The study helped it understand the penetration level of organic acids for feed application among target customers and allowed it to develop a new product to enter the organic acids business for the feed segment in APAC. The client was also able to devise a targeted product plan with new offerings to penetrate new revenue pockets, projected at USD 70–80 million in five years.