MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.
Problem Statement
A leading lubricant manufacturer had insufficient data on product types. The client wanted to understand the market split for all the various product types, and also analyze the market split by base oil and end-use industry. In-depth research and analyses were required as the client was looking to prepare a strategy for new product development.
To identify high growth areas for the client that will impact future revenue mix within the lubricant ecosystem.
Revenue Impact
This will impact the client's revenue with an additional USD 25-30 million by 2024 from the lubricants business.
