MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.
Client’s Problem statement
The client, a leading vendor in IoT for the public safety ecosystem, was keen to understand the competitive landscape as well as device management, network management, and application management adoption rate in APAC and Europe. Moreover, the client also wanted to increase its market share in the said geographies.
MNM identified key disruptive technology trends that were changing the revenue mix of the client’s clients in end-use industries such as smart building and home automation, homeland security, smart utilities, and smart manufacturing across APAC and Europe. MNM also interviewed a host of potential customers in these end-use industries to understand their unmet needs, possible use cases, and benefits from Internet of Things (IoT) technologies and what they looked for in a technology partner.
This helped the client assess the market potential and high impact use cases of IoT technology across these end-use industries. Further, MNM also helped the client build an understanding of the competitive landscape, varying business models, and strategies of different players in IoT for public safety. This helped the client devise a differentiated product offering and forge suitable alliances to win in this market.
Revenue Impact (RI)
MNM’s work resulted in the client tapping into ~USD 850 million market, with projected revenue of ~USD 5 million in 3 years.