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The client, one of the key players in the indoor location market, was keen to analyze the regional competitive landscape, prominent technologies, major applications, and leading verticals in the indoor locations market. The company was looking to expand its market reach in Europe.

MNM performed a detailed competitive analysis of the European region, along with benchmarking key vendors specific to the indoor location market. We identified potential markets, technologies, applications and verticals in the region for the client to target for its indoor location solutions. These were prioritized based on the estimated market size for 2020, projected market size for 2025, future growth potential, level of competitive intensity, and adoption of indoor location solutions when compared to other developed markets in the region. MNM also forecasted the market size for key verticals such as retail, transportation and logistics, government and public sector, entertainment, and manufacturing in the region. We suggested different strategies such as partnerships, collaborations, and geographic expansions to strengthen the client's market reach. We also analyzed the prospect partners for the clint. 

MNM helped the company strengthen its geographic reach through a partnership with a leading Germany-based RTLS solutions provider. Considering the presence of large vendors in the European indoor location market, this partnership would open opportunities worth more than USD 5 million for the client.

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