MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Clients Problem Statement:

A European client was considering of venturing into superabsorbent polymer for agriculture industry. They wanted to understand the total market potential of superabsorbent polymers for agriculture and the competitive scenario across the global market with enhanced focus on the supply chain of the product for each region.

MnM Approach:

MnM identified the top countries producing superabsorbent polymers for agriculture by analysing the production capacities and export/ import data of key companies producing the product. MnM also assessed the current market and estimated the market potential across different geographies and application areas. Special emphasis was given to understand the supply chain of the product in agriculture across different geographies which would help the client in understanding the overall market for superabsorbent polymers in agriculture and how it differs from other application industries such as hygiene.

Revenue impact:

New revenue streams were identified for the client which would yield an incremental revenue worth USD 3 million in the next 5 years with a clear roadmap targeting high growth geographies and application segments.