MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Clients Problem Statement:

A key player in the pulp and paper industry in Europe wanted to understand the humic substance market for Agriculture application. They wanted to assess their opportunity in the market for which they were keen on understanding the supply chain of the product in key European countries offering the best market potential.

MnM Approach:

MnM identified the top manufacturers of humic substance in the European region with enhanced focus on Italy and Germany which were the geographies offering best opportunities. MnM assessed the market potential of humic substance in Italy and Germany and also studied the supply chain of key suppliers of humic substance in these two geographies. MnM also studied the key strategies deployed by the suppliers of humic substance in these two geographies and analysed the strategies that is helping them win in the market.

Revenue impact:

An incremental revenue worth USD 1 million in the next 5 years were identified for the client with a clear roadmap targeting high growth application segments and strategies.