MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Revenue shifts of your clients: The North American SBQ steel market for the farm equipment market is currently close to US$150 million. With the slowdown in the steel industry, primary application industries such as construction, automotive, and oil & gas have been experiencing relatively slow growth. MnM helped the client identify upcoming application areas such as farm tractors and farm equipment that utilize SBQ steel.

Unknown: SBQ steel in farm tractors and combines is a high growth application opportunity. Growing usage of farm equipment in agriculture and increasing adoption of modern farming techniques & technologies would drive demand for farm equipment utilizing SBQ steel. In the future, it is expected that the growing demand for farm tractors and combines will create immense growth opportunities for SBQ steel used in axles, gears, crankshafts, camshafts, pinions, etc.

Revenue Impact Created: MnM recommended the client to tap into the farm equipment space such as farm tractors, combines, and farm implements. By supplying SBQ steel used for the manufacturing of this equipment, the client can generate revenue of US$25 million over the next 5 years. Some of the key growth areas for the market will be of <100 HP tractors and combine harvesters.