MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Unknown: Identifying new revenue pockets in the European irrigation automation market, and MnM helped the client understand the level of mechanization in select European countries and the adoption rate of irrigation automation technologies.

Revenue Impact Created: Our work resulted in the client tapping into a US$ 2.8 billion market, with projected revenue of US$ 25 million in 2 years from our recommendations. A detailed analysis of the various automation technologies gaining popularity among the contract farmers was identified. MNM was able to arrive at the adoption rate for automation vs traditional irrigation and some of the key challenges which the client could face while penetrating the market in the respective countries. With this knowledge, the client was able to plan its market entry in Europe and also enter into a partnership agreement with a pioneer in the agriculture technology data management solutions to improve autonomous crop management solution offerings.