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Revenue shifts of your clients: The client’s clients are major off-highway equipment manufacturers that include Caterpillar, Volvo, and Komatsu. These manufacturers are focused on the use of lubricants that can sustain extreme pressure and temperature, as well as on lubricants that can help in the reduction of emissions from heavy-duty equipment. MNM showcased the effectiveness and growth of low-ash content lubricants, as well as the shift towards synthetic and bio-based lubricants in developed countries that the client can focus on over the next 3 to 4 years.

Unknowns: The deployment of automatic lubrication systems for off-highway equipment, especially in developed economies, helps achieve optimal lubrication and reduces equipment downtime. MNM helped the client identify the adoption of these systems in developing economies, which would create a significant demand for lubricants. The demand for bio-based lubricants is also projected to increase, which can create growth opportunities in the future.

Revenue Impact Created: MNM helped the client target lubricant products by identifying the top off-highway players in key countries. MNM also advised the client to strike partnerships with top OEMs and create OEM-centric products, which would enable them to gain an edge over their peers. By targeting key off-highway OEMs in each major country, the client can generate revenues of USD 120 million over the next 2 to 3 years.