MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Revenue shifts of your clients: The convergence of technologies with regard to livestock farming practices is continuously disrupting the livestock farming ecosystem. Active RFID tags (sensors and GPS-based), AI-based behavior and health monitoring of livestock, smart cameras, and automated body conditioning scoring systems have become potential new revenue streams as conventional livestock farm monitoring systems become less efficient. The rising labor cost in most North American and Western European countries has driven an increasing number of ranchers to adopt farm automation technologies. Hence, livestock technology providers, like our client, need to capitalize on this shift. 

Unknowns: Facial recognition systems for livestock identification and tracking, non-contact imaging-based livestock monitoring, poultry robots, and blockchain and AI-based predictive analytics are slowly gaining traction in livestock dairy farms. These technologies are expected to offer a substantial opportunity in the coming years. Early entrants in these nascent, yet high-growth markets can build strong competitive positions. 

Revenue Impact Created: MNM helped the client tap an opportunity in the livestock monitoring market by integrating its existing livestock monitoring systems with an AI platform for real-time livestock monitoring. This integration helped ranchers identify health problems in livestock before they become life-threatening. MNM also helped in an assessment of major vendors in the livestock monitoring market, along with identifying distribution channel partners to sell the client’s products in several markets, including the Americas and Europe. This is expected to create a potential revenue impact of USD 100 million over the next five years.