The chasm between basic and applied research to commercialization is known as the Valley of Death. SRI International—an independent, non-profit research institute with more than USD 4 billion of research—will share its best practices honed over 70+ years to bridge this divide. In partnership with MarketsandMarkets™, we’ll showcase recent megatrends that are disrupting markets, and how to harness these trends as unparalleled opportunities to innovate and commercialize.

With the ever-increasing complexity of industry eco-systems, every innovation is bound to be impacted by uncertainties creeping through complex and distant nodes. Nobody can afford to overlook these uncertainties anymore since the impact can result in millions of dollars in lost revenue.

MarketsandMarkets™ will demonstrate its flagship product— KnowledgeStore—to showcase how megatrends are disrupting all industries and leading to new innovation opportunities in the backdrop of rising uncertainties.

MarketsandMarkets™ and SRI International are delighted to invite you to a webinar titled "Crossing the Valley of Death: From Ideation to Commercialization", which will be hosted on August 20, 2019, from 11:00 am to 12:00 pm (PDT). Please join our speakers— Peter Marcotullio, Vice President - Commercial R&D, and Roland Stephen, Director - Center for Innovation Strategy & Policy at SRI International, and Hitesh Chittara, Associate Vice President - Revenue Impact and Strategy at MarketsandMarkets™ as they discuss knowledge transfer for university technology transfer offices in the US and Canada.

Specific insights you will gain:

• Understand the perils of the Valley of Death

• A look at global megatrends and resulting opportunities

• How to rise above the competition through interdisciplinary solutions

• How to leverage market research to identify trends impacting every node of your business eco-system and enhance your technology commercialization process

Register now and get an opportunity to learn from leading industry personnel. The session will conclude with a one-on-one Q&A session with our speakers.