The global E-Bike market is projected to grow from USD 54.1 billion in 2025 to USD 87.2 billion by 2032 at a CAGR of 7.0%.
The global e-bike market is showing signs of recovery and steady growth following a period of fluctuation in 2023 and early 2024. Major drivers fueling the market include robust government subsidies and purchase incentives, the expansion of micro-mobility services, advancements in battery and motor technology, and increased investment in cycling infrastructure across urban centers. Governments are actively supporting the growth of the e-bike market through a combination of financial incentives, infrastructure development, and regulatory measures.
DRIVER: Rising demand for micro-mobility services
The growing demand for micro-mobility as a service (MaaS) is playing a key role in accelerating e-bike adoption at the global level. MaaS platforms offer users a convenient opportunity to engage with e-bikes without the upfront cost of ownership, thereby increasing user interest and potential future purchases by riders who enjoy the experience. These platforms typically allocate substantial resources toward marketing and public engagement, effectively raising awareness of e-bikes as a practical and sustainable mobility solution. Such efforts contribute to broader market expansion, benefiting not only shared mobility providers but also the wider e-bike market. Micro-mobility service companies like Lime, Bird, and Dott offer e-bikes alongside scooters as part of their rental fleets. In 2024, shared e-bike usage rose in several regions. Lyft Urban Solutions reported over 41 million e-bike rides across major US cities, marking a 35% increase in fleet utilization. Lime expanded its e-bike and e-scooter services to over 280 cities globally. Collaborations between city governments and micro-mobility providers, for instance, as New York City’s partnership with Lyft to install high-capacity e-bike charging hubs, are enhancing public infrastructure and enabling large-scale deployment.
Countries like the US, Germany, France, China, and India are experiencing significant growth in micro-mobility adoption, supported by infrastructure development, digital payment systems, and MaaS integration.
OPPORTUNITY: Development of drive motors for enhanced e-bike performance
The ongoing development of advanced drive motor systems creates a significant growth opportunity in the global e-bike market to offer enhanced efficiency, torque, and ride experience. Manufacturers are focusing on compact, high-performance motors that can serve a wide range of users, from daily commuters to off-road cyclists. For instance, Delta Electronics introduced a new mid-drive motor delivering up to 100 Nm of torque, with a compact and energy-efficient design, enabling better integration and smoother performance. At Eurobike 2025, collaboration between Moving Magnet Technologies, Sonceboz, and e-bikeLabs introduced an ultra-compact hub motor offering 70 Nm of torque and regenerative braking, targeting premium urban e-bikes. Valeo’s Cyclee motor system, featuring a 48V mid-drive motor with 130 Nm of torque and an integrated automatic gearbox, combines software features such as smart shifting and anti-theft functions, improving user convenience.
Mid-drive motors to be fastest-growing motor type segment during forecast period.
Mid-drive motors are emerging as the fastest-growing segment of the global e-bike market, driven by their superior power efficiency, performance capabilities, and alignment with premium consumer preferences. Unlike hub motors, which power the wheel directly, mid-drive motors are integrated into the bike’s drivetrain at the crank, allowing them to use the chain and gears to deliver power more effectively across varying terrains. This design offers a smoother, more natural pedaling experience and significantly higher torque, often ranging from 80 to 120 Nm compared to the 40–60 Nm typical of hub motors. These performance advantages make mid-drive motors ideal for mountain, trekking, gravel, and cargo e-bikes, especially in demanding riding environments such as hills, rough terrain, and heavy payloads.
North America to be fastest-growing e-bike market during forecast period.
North America is experiencing significant growth, fueled by supportive government policies, evolving urban mobility trends, and ongoing technological advancements. E-bikes are increasingly viewed as a sustainable and cost-efficient mode of transportation, particularly in densely populated urban areas. Various federal, state, and municipal programs have been implemented to promote adoption through financial incentives, including tax credits, rebates, and public lending schemes. For instance, cities such as Madison (WI) and Chapel Hill (NC) have introduced e-bike lending libraries, while states like California and Colorado offer up to USD 1,000 in rebates for e-bike purchases. In Canada, the expansion of cycling infrastructure and increasing environmental awareness are boosting demand for e-bikes, particularly among urban commuters and first-time users. Additionally, regulatory frameworks in both countries, such as e-bikes, are limited to 750W and 20 mph (32 km/h), making them accessible and street-legal without additional licensing.
Key Players:
The E-bike Market is dominated by a few major players that have a wide regional presence. The major players in the E-bike Market are
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Pon. Bike (Netherlands),
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Accell Group N.V. (Netherlands),
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Giant Manufacturing Co., Ltd. (Taiwan),
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Yadea Group Holdings, Ltd. (China),
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Merida Bicycle (Taiwan).
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