Asia Pacific Dietary Supplements Market Size, Growth, and Forecast 2030

The Asia Pacific dietary supplements market is witnessing rapid expansion, driven by increasing health consciousness, a growing middle-class population, and rising awareness of preventive healthcare. Countries such as China, India, Japan, Australia, and South Korea are emerging as key contributors to market growth, supported by urbanization, changing lifestyles, and expanding nutraceutical industries.

Dietary supplements—including vitamins, minerals, herbal extracts, probiotics, amino acids, and sports nutrition products—are becoming integral to daily wellness routines across the region. The shift toward proactive health management and holistic nutrition is significantly shaping consumer demand.

Market Overview:

The Asia Pacific dietary supplements market is projected to reach USD 93.04 billion by 2030 from USD 62.00 billion in 2025, at a CAGR of 8.5% from 2025 to 2030. The market growth is driven by the rising focus on preventive health and wellness, increasing awareness of immunity and digestive health, and strong demand for plant-based, clean-label, and clinically supported supplement products. Additionally, rapid urbanization, expanding middle-class purchasing power, and the growing influence of e-commerce and personalized nutrition platforms are further supporting the region’s strong market expansion.

The Asia Pacific dietary supplements market is expected to grow rapidly due to the rising adoption of preventive healthcare, increasing awareness of immunity and digestive wellness, and continuous innovation in supplement delivery formats. Growing urbanization, higher disposable incomes, and a strong shift toward self-care are further driving the consumption of supplements across major Asia Pacific countries.

Market Size and Growth Forecast

• Market Size in 2025 (Value): USD 62.00 Billion
• Market Forecast in 2030 (Value): USD 93.04 Million
• Growth Rate: CAGR of 8.5% from 2025 to 2030
• Years Considered: 2021–2030
• Base Year: 2024
• Forecast Period: 2025–2030
• Units Considered: Value (USD Billion), Volume (KT)
• Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends

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Asia Pacific Dietary Supplements Market Growth Drivers

• Rising Health & Wellness Awareness: Consumers across Asia Pacific are becoming more conscious of nutrition deficiencies and lifestyle-related disorders. This shift is significantly increasing demand for daily supplements focused on immunity, energy, and overall health.
• Growing Aging Population: Japan, China, and South Korea have rapidly aging populations, driving demand for supplements that support joint health, cognitive function, cardiovascular health, and bone strength.
• Expansion of Fitness & Sports Nutrition: The rise of gym culture, sports participation, and active lifestyles—especially among millennials and Gen Z—is boosting consumption of protein powders, amino acids, and performance supplements.
• Strong Growth of E-Commerce: Online platforms have made dietary supplements more accessible, enabling brands to reach consumers in both urban and semi-urban areas. Subscription-based wellness products and D2C brands are gaining traction.

India to be fastest-growing country in Asia Pacific dietary supplements market during forecast period.

The Indian dietary supplements market is expected to register the highest CAGR in the Asia Pacific region during the forecast period, driven by its large young population, rising awareness of preventive healthcare, and increasing lifestyle-related health concerns. Growing adoption of vitamins, minerals, probiotics, and herbal supplements—supported by strong influence from Ayurveda and traditional wellness practices—is accelerating market growth. The rapid expansion of e-commerce platforms, higher disposable incomes, and increasing focus on immunity, fitness, and holistic well-being further position India as the fastest-growing consumer market for dietary supplements in Asia Pacific.

Asia Pacific Dietary Supplements Companies:

• Nestlé (Switzerland)
• Abbott (US)
• Haleon Group of Companies (UK)
• Otsuka Holdings Co., Ltd. (Japan)
• Glanbia plc (Ireland)
• Bayer AG (Germany)
• H&H Group (Hong Kong)
• Amway Corp (US)
• Perrigo Company plc (Ireland)
• Arkopharma (France)
• BioGaia (Sweden)

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Recent Developments in the Asia Pacific Dietary Supplements Industry:

• November 2024: Nestlé expanded its Materna brand portfolio with the launch of two new products, Materna Pre and Materna Nausea, designed to address critical needs in women’s fertility and pregnancy. This innovation reflects the company’s strategic focus on maternal health.
• September 2024: Otsuka Pharmaceutical Co., Ltd. and its subsidiary Bonafide Health, LLC launched “Thermella,” a plant-based supplement designed to alleviate menopausal symptoms such as hot flashes and night sweats in the US. Thermella contains natural ingredients like curcumin, decaffeinated green tea extract, and spirulina, with a functional claim for symptom relief.
• September 2022: Abbott announced the launch of Ensure with HMB, a novel formulation to support Indians as they age. The new Ensure is a science-based nutritional supplement formulated with 32 vital nutrients like high-quality protein, calcium, and vitamin D to help improve muscle and bone strength. It now contains a unique and exclusive ingredient – HMB or β-hydroxy-β-methyl butyrate – that helps counteract muscle loss and restore power and energy.

Future Opportunities & Market Outlook

The future of the Asia Pacific dietary supplements market lies in:

• Personalized and condition-specific nutrition
• Plant-based and organic formulations
• AI-driven health recommendations
• Sustainable packaging and ethical sourcing
• Manufacturers that balance innovation, affordability, and trust will gain a competitive edge.

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